Dental Art \u2014 Raport Rezultate Publicitate<\/title>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=DM+Sans:ital,opsz,wght@0,9..40,300;0,9..40,500;0,9..40,700;1,9..40,400&display=swap\" rel=\"stylesheet\">\n<script src=\"https:\/\/cdn.jsdelivr.net\/npm\/chart.js@4.4.0\/dist\/chart.umd.min.js\"><\/script>\n<style>\n:root {\n --green: #4BAE4F;\n --green-light: rgba(75,174,79,0.10);\n --green-dark: #3a8a3d;\n --orange: #FFB74D;\n --orange-light: rgba(255,183,77,0.10);\n --lime: #99CC33;\n --headline: #2E2E2E;\n --body: #486581;\n --bg: #F7FAF7;\n --card: #FFFFFF;\n --border: #E8EFE8;\n --radius: 20px;\n --radius-sm: 12px;\n}\n* { margin:0; padding:0; box-sizing:border-box; }\nbody {\n font-family: 'DM Sans', sans-serif;\n background: var(--bg);\n color: var(--headline);\n line-height: 1.6;\n -webkit-font-smoothing: antialiased;\n}\n\n.header {\n background: var(--headline);\n padding: 28px 40px;\n display: flex;\n align-items: center;\n justify-content: space-between;\n gap: 20px;\n}\n.header-left { display:flex; align-items:center; gap:18px; }\n.header img { height: 48px; border-radius: 8px; }\n.header-title { color:#fff; font-size:13px; font-weight:500; opacity:0.7; letter-spacing:0.5px; }\n.header-period {\n background: var(--green);\n color: #fff;\n padding: 8px 20px;\n border-radius: 100px;\n font-size: 13px;\n font-weight: 700;\n}\n\n.container { max-width: 1260px; margin: 0 auto; padding: 32px 24px 60px; }\n\n.section-label {\n font-size: 11px;\n font-weight: 700;\n text-transform: uppercase;\n letter-spacing: 2.5px;\n color: var(--green);\n margin-bottom: 8px;\n}\n.section-title {\n font-size: 26px;\n font-weight: 700;\n color: var(--headline);\n margin-bottom: 6px;\n line-height: 1.2;\n}\n.section-sub {\n font-size: 15px;\n color: var(--body);\n margin-bottom: 24px;\n max-width: 700px;\n}\n\n.kpi-grid {\n display: grid;\n grid-template-columns: repeat(4, 1fr);\n gap: 16px;\n margin-bottom: 36px;\n}\n.kpi-card {\n background: var(--card);\n border: 1px solid var(--border);\n border-radius: var(--radius);\n padding: 28px 24px;\n position: relative;\n overflow: hidden;\n transition: transform 0.2s, box-shadow 0.2s;\n}\n.kpi-card:hover {\n transform: translateY(-3px);\n box-shadow: 0 8px 30px rgba(75,174,79,0.1);\n}\n.kpi-card::before {\n content: '';\n position: absolute;\n top: 0; left: 0; right: 0;\n height: 4px;\n background: var(--green);\n border-radius: var(--radius) var(--radius) 0 0;\n}\n.kpi-card.accent::before { background: var(--orange); }\n.kpi-card.lime::before { background: var(--lime); }\n.kpi-label {\n font-size: 12px;\n font-weight: 600;\n color: var(--body);\n margin-bottom: 8px;\n}\n.kpi-value {\n font-size: 36px;\n font-weight: 700;\n color: var(--headline);\n line-height: 1.1;\n}\n.kpi-value small { font-size: 18px; font-weight: 500; color: var(--body); }\n.kpi-sub {\n font-size: 13px;\n color: var(--body);\n margin-top: 6px;\n line-height: 1.4;\n}\n.kpi-badge {\n display: inline-block;\n padding: 4px 12px;\n border-radius: 100px;\n font-size: 12px;\n font-weight: 700;\n margin-top: 8px;\n}\n.kpi-badge.up { background: var(--green-light); color: var(--green-dark); }\n\n.row { display: grid; gap: 20px; margin-bottom: 28px; }\n.row-2 { grid-template-columns: 1fr 1fr; }\n.row-3-1 { grid-template-columns: 2fr 1fr; }\n\n.card {\n background: var(--card);\n border: 1px solid var(--border);\n border-radius: var(--radius);\n padding: 28px;\n}\n.card-title {\n font-size: 16px;\n font-weight: 700;\n margin-bottom: 20px;\n display: flex;\n align-items: center;\n gap: 10px;\n}\n.card-title .dot {\n width: 10px; height: 10px;\n border-radius: 50%;\n background: var(--green);\n display: inline-block;\n}\n.card-title .dot.orange { background: var(--orange); }\n\n\/* Platform blocks *\/\n.platform-block {\n padding: 22px;\n border-radius: var(--radius-sm);\n margin-bottom: 14px;\n}\n.platform-block.google { background: linear-gradient(135deg, rgba(234,67,53,0.06), rgba(251,188,5,0.06)); border: 1px solid rgba(234,67,53,0.12); }\n.platform-block.meta { background: linear-gradient(135deg, rgba(0,129,251,0.06), rgba(0,194,255,0.06)); border: 1px solid rgba(0,129,251,0.12); }\n.platform-block-header { display:flex; align-items:center; gap:12px; margin-bottom:14px; }\n.platform-icon {\n width: 36px; height: 36px;\n border-radius: 10px;\n display: flex;\n align-items: center;\n justify-content: center;\n font-weight: 700;\n font-size: 13px;\n color: #fff;\n flex-shrink: 0;\n}\n.platform-icon.meta-bg { background: linear-gradient(135deg, #0081FB, #00C2FF); }\n.platform-icon.google-bg { background: linear-gradient(135deg, #EA4335, #FBBC05); }\n.platform-name { font-weight: 700; font-size: 15px; }\n.platform-stats { display:grid; grid-template-columns: repeat(3,1fr); gap:12px; }\n.pstat { text-align:center; }\n.pstat-val { font-size:22px; font-weight:700; }\n.pstat-label { font-size:11px; color:var(--body); margin-top:2px; }\n\n\/* Table *\/\n.data-table {\n width: 100%;\n border-collapse: collapse;\n font-size: 14px;\n}\n.data-table thead th {\n text-align: left;\n padding: 12px 14px;\n font-size: 11px;\n font-weight: 700;\n text-transform: uppercase;\n letter-spacing: 1px;\n color: var(--body);\n border-bottom: 2px solid var(--border);\n cursor: pointer;\n user-select: none;\n position: relative;\n padding-right: 22px;\n transition: color 0.2s;\n}\n.data-table thead th:hover { color: var(--green); }\n.data-table thead th::after {\n content: '\u21c5';\n position: absolute;\n right: 6px;\n top: 50%;\n transform: translateY(-50%);\n font-size: 10px;\n opacity: 0.3;\n}\n.data-table thead th.sort-asc::after { content: '\u25b2'; opacity: 0.8; color: var(--green); }\n.data-table thead th.sort-desc::after { content: '\u25bc'; opacity: 0.8; color: var(--green); }\n.data-table thead th:not(:first-child) { text-align: right; }\n.data-table tbody td {\n padding: 14px;\n border-bottom: 1px solid var(--border);\n vertical-align: middle;\n}\n.data-table tbody td:not(:first-child) { text-align: right; font-variant-numeric: tabular-nums; }\n.data-table tbody tr:hover { background: var(--green-light); }\n.data-table tbody tr:last-child td { border-bottom: none; }\n.campaign-name { font-weight: 600; max-width: 280px; }\n.mini-bar {\n height: 6px; border-radius: 3px;\n background: var(--border); overflow: hidden; margin-top: 4px; min-width:80px;\n}\n.mini-bar-fill { height: 100%; border-radius: 3px; background: var(--green); }\n\n\/* Tabs *\/\n.tabs {\n display: flex; gap: 4px; margin-bottom: 20px;\n background: var(--bg); border-radius: 100px; padding: 4px; width: fit-content;\n}\n.tab-btn {\n padding: 8px 20px; border: none; background: none; border-radius: 100px;\n font-family: inherit; font-size: 13px; font-weight: 600;\n color: var(--body); cursor: pointer; transition: all 0.2s;\n}\n.tab-btn.active { background: var(--green); color: #fff; }\n\n.chart-wrap { position: relative; height: 320px; }\n\n\/* Insight boxes *\/\n.insight {\n display: flex; gap: 14px; padding: 18px 20px;\n background: var(--green-light); border-radius: var(--radius-sm);\n margin-bottom: 12px; border-left: 4px solid var(--green);\n}\n.insight.warn { background: var(--orange-light); border-left-color: var(--orange); }\n.insight.next { background: #E8F0FE; border-left-color: #1A73E8; }\n.insight-icon { font-size: 22px; flex-shrink: 0; }\n.insight-text { font-size: 14px; color: var(--headline); line-height: 1.6; }\n.insight-text strong { color: var(--green-dark); }\n.insight.warn .insight-text strong { color: #BF6C00; }\n.insight.next .insight-text strong { color: #1A73E8; }\n\n\/* CTA box *\/\n.next-step-box {\n background: linear-gradient(135deg, var(--green), var(--green-dark));\n border-radius: var(--radius);\n padding: 36px 32px;\n color: #fff;\n margin-top: 8px;\n}\n.next-step-box h3 { font-size: 22px; margin-bottom: 12px; }\n.next-step-box p { font-size: 15px; opacity: 0.9; line-height: 1.7; max-width: 600px; }\n.next-step-box ul { margin-top: 16px; padding-left: 0; list-style: none; }\n.next-step-box li {\n padding: 8px 0; font-size: 15px; opacity: 0.95;\n border-bottom: 1px solid rgba(255,255,255,0.15);\n}\n.next-step-box li:last-child { border-bottom: none; }\n.next-step-box li::before { content: '\u2192 '; opacity: 0.7; }\n\n.footer {\n text-align: center; padding: 30px;\n font-size: 12px; color: var(--body); opacity: 0.7;\n}\n\n\/* \u2500\u2500 Tablet \u2500\u2500 *\/\n@media (max-width: 1024px) {\n .row-2, .row-3-1 { grid-template-columns: 1fr; }\n}\n\/* \u2500\u2500 Small Tablet \u2500\u2500 *\/\n@media (max-width: 900px) {\n .kpi-grid { grid-template-columns: repeat(2, 1fr); }\n .header { flex-direction: column; align-items: flex-start; gap: 14px; padding: 20px; }\n .container { padding: 24px 16px 40px; }\n .section-title { font-size: 22px; }\n .card { padding: 20px; }\n .chart-wrap { height: 260px; }\n [style*=\"grid-template-columns: repeat(5\"] { grid-template-columns: repeat(3, 1fr) !important; }\n [style*=\"grid-template-columns: 1fr 1fr;\"],\n [style*=\"grid-template-columns:1fr 1fr;\"] { grid-template-columns: 1fr !important; }\n [style*=\"grid-template-columns:repeat(3,1fr)\"],\n [style*=\"grid-template-columns: 1fr 1fr 1fr\"] { grid-template-columns: repeat(2, 1fr) !important; }\n}\n\/* \u2500\u2500 Mobile \u2500\u2500 *\/\n@media (max-width: 600px) {\n .kpi-grid { grid-template-columns: 1fr; gap: 12px; }\n .container { padding: 16px 12px 32px; }\n .header { padding: 16px; gap: 12px; }\n .header-left { flex-direction: column; align-items: flex-start; gap: 10px; }\n .header img { height: 36px !important; }\n .header-period { font-size: 11px; padding: 6px 14px; }\n .section-label { font-size: 10px; }\n .section-title { font-size: 19px; }\n .section-sub { font-size: 13px; }\n .card { padding: 16px; border-radius: 14px; }\n .card-title { font-size: 14px; flex-wrap: wrap; }\n .kpi-card { padding: 20px 16px; border-radius: 14px; }\n .kpi-value { font-size: 28px; }\n .kpi-value small { font-size: 14px; }\n .kpi-label { font-size: 11px; }\n .chart-wrap { height: 220px; }\n .tabs { width: 100%; justify-content: center; }\n .tab-btn { padding: 7px 12px; font-size: 11px; flex: 1; text-align: center; }\n \/* All inline grids \u2192 single column *\/\n [style*=\"grid-template-columns: repeat(5\"] { grid-template-columns: 1fr !important; }\n [style*=\"grid-template-columns:repeat(3,1fr)\"],\n [style*=\"grid-template-columns: repeat(3,1fr)\"],\n [style*=\"grid-template-columns: 1fr 1fr 1fr\"],\n [style*=\"grid-template-columns:1fr 1fr 1fr\"] { grid-template-columns: 1fr !important; }\n [style*=\"grid-template-columns: 1fr 1fr;\"],\n [style*=\"grid-template-columns:1fr 1fr;\"] { grid-template-columns: 1fr !important; }\n [style*=\"grid-template-columns:repeat(auto-fill\"] { grid-template-columns: repeat(2, 1fr) !important; }\n \/* Platform stats stay 3-col *\/\n .platform-stats { grid-template-columns: repeat(3, 1fr) !important; }\n .pstat-val { font-size: 18px; }\n .pstat-label { font-size: 10px; }\n .platform-block { padding: 16px; }\n \/* Tables compact *\/\n .data-table { font-size: 12px; }\n .data-table thead th { padding: 8px 6px; font-size: 9px; letter-spacing: 0.3px; padding-right: 16px; }\n .data-table thead th::after { right: 2px; font-size: 8px; }\n .data-table tbody td { padding: 10px 6px; }\n .campaign-name { max-width: 130px; font-size: 12px; }\n .mini-bar { min-width: 60px; }\n \/* Select full width *\/\n #auctionSelect { width: 100% !important; min-width: unset !important; font-size: 13px; }\n \/* Insights compact *\/\n .insight { padding: 14px; gap: 10px; }\n .insight-icon { font-size: 18px; }\n .insight-text { font-size: 13px; }\n \/* CPL card flex wrap *\/\n .kpi-card [style*=\"display:flex\"][style*=\"gap:12px\"] { flex-wrap: wrap; gap: 8px !important; }\n \/* Footer *\/\n .footer { font-size: 11px; padding: 20px 12px; }\n \/* Scroll hint on tables *\/\n [style*=\"overflow-x:auto\"] { -webkit-overflow-scrolling: touch; }\n}\n\/* \u2500\u2500 Very small \u2500\u2500 *\/\n@media (max-width: 380px) {\n .kpi-value { font-size: 24px; }\n .platform-stats { grid-template-columns: 1fr !important; }\n .pstat { padding: 8px 0; }\n [style*=\"grid-template-columns:repeat(auto-fill\"] { grid-template-columns: 1fr !important; }\n .data-table thead th { font-size: 8px; padding: 6px 4px; padding-right: 14px; }\n .data-table tbody td { padding: 8px 4px; font-size: 11px; }\n .campaign-name { max-width: 100px; }\n}\n\n\/* PDF\/Print *\/\n@media print {\n .header { position: static !important; }\n .card, .kpi-card, .insight { break-inside: avoid; }\n .section-label, .section-title { break-after: avoid; }\n}\n<\/style>\n<\/head>\n<body>\n\n<div class=\"header\">\n <div class=\"header-left\">\n <img decoding=\"async\" src=\"https:\/\/dental-art.ro\/wp-content\/uploads\/2024\/09\/logo-1024x416.jpg\" alt=\"Dental Art\" style=\"height:48px; border-radius:8px; background:#fff; padding:4px 10px;\">\n <div>\n <div class=\"header-title\" style=\"font-size:14px; opacity:0.9;\">Raport Rezultate Publicitate Online<\/div>\n <div class=\"header-title\">Preg\u0103tit de BOLD Marketing Agency<\/div>\n <\/div>\n <\/div>\n <div class=\"header-period\">Septembrie 2024 \u2014 Aprilie 2026<\/div>\n<\/div>\n\n<div class=\"container\">\n\n \n <div class=\"section-label\">Prezentare general\u0103<\/div>\n <div class=\"section-title\">Ce am realizat \u00een 19 luni de colaborare<\/div>\n <div class=\"section-sub\">Aceste cifre arat\u0103 c\u00e2\u021bi oameni au fost atra\u0219i de reclamele clinicii pe Google \u0219i pe Facebook\/Instagram, \u0219i c\u00e2\u021bi au f\u0103cut un pas concret: au completat un formular, au dat click s\u0103 sune, sau au vizitat pagina de contact.<\/div>\n\n <div class=\"kpi-grid\">\n <div class=\"kpi-card\">\n <div class=\"kpi-label\">Buget total investit \u00een reclame<\/div>\n <div class=\"kpi-value\">73.317 <small>RON<\/small><\/div>\n <div class=\"kpi-sub\">Pe Google + Facebook\/Instagram<\/div>\n <\/div>\n <div class=\"kpi-card accent\">\n <div class=\"kpi-label\">Pacien\u021bi poten\u021biali atra\u0219i<\/div>\n <div class=\"kpi-value\">1.977<\/div>\n <div class=\"kpi-sub\">1.517 din Google + 460 din Facebook & Instagram (298 formulare + 162 conversii site)<\/div>\n <\/div>\n <div class=\"kpi-card lime\">\n <div class=\"kpi-label\">Cost per pacient poten\u021bial (Facebook)<\/div>\n <div style=\"display:flex; align-items:center; gap:12px;\">\n <div style=\"font-size:28px; font-weight:700; color:#999; text-decoration:line-through;\">89 RON<\/div>\n <div style=\"font-size:22px; color:var(--body);\">\u2192<\/div>\n <div style=\"font-size:36px; font-weight:700; color:var(--green);\">36 RON<\/div>\n <\/div>\n <div class=\"kpi-badge up\">\u2193 60% reducere fa\u021b\u0103 de prima campanie<\/div>\n <div class=\"kpi-sub\">Cel mai bun rezultat: 19 RON (Zilele Pedodon\u021biei)<\/div>\n <\/div>\n <div class=\"kpi-card\">\n <div class=\"kpi-label\">Persoane care au v\u0103zut reclamele<\/div>\n <div class=\"kpi-value\">843K<\/div>\n <div class=\"kpi-sub\">Peste 843.000 de persoane unice pe Facebook \u0219i Instagram<\/div>\n <\/div>\n <\/div>\n\n <div class=\"card\" style=\"margin-bottom:36px; padding:24px 28px;\">\n <div class=\"card-title\"><span class=\"dot\"><\/span> Buget lunar actual (media feb\u2013mar 2026)<\/div>\n <div style=\"display:grid; grid-template-columns:1fr 1fr 1fr; gap:16px;\">\n <div style=\"text-align:center; padding:20px; background:linear-gradient(135deg, rgba(234,67,53,0.06), rgba(251,188,5,0.06)); border-radius:var(--radius-sm); border:1px solid rgba(234,67,53,0.12);\">\n <div style=\"font-size:13px; font-weight:600; color:var(--body); margin-bottom:6px;\">Google Ads<\/div>\n <div style=\"font-size:30px; font-weight:700; color:var(--headline);\">~2.248 <small style=\"font-size:14px; color:var(--body);\">RON\/lun\u0103<\/small><\/div>\n <div style=\"font-size:11px; color:var(--body); margin-top:4px;\">* medie orientativ\u0103 (total \u00f7 19 luni)<\/div>\n <\/div>\n <div style=\"text-align:center; padding:20px; background:linear-gradient(135deg, rgba(0,129,251,0.06), rgba(0,194,255,0.06)); border-radius:var(--radius-sm); border:1px solid rgba(0,129,251,0.12);\">\n <div style=\"font-size:13px; font-weight:600; color:var(--body); margin-bottom:6px;\">Facebook & Instagram<\/div>\n <div style=\"font-size:30px; font-weight:700; color:var(--headline);\">~1.413 <small style=\"font-size:14px; color:var(--body);\">RON\/lun\u0103<\/small><\/div>\n <div style=\"font-size:11px; color:var(--body); margin-top:4px;\">media feb (1.222) + mar (1.603)<\/div>\n <\/div>\n <div style=\"text-align:center; padding:20px; background:var(--green-light); border-radius:var(--radius-sm); border:1px solid rgba(75,174,79,0.2);\">\n <div style=\"font-size:13px; font-weight:600; color:var(--body); margin-bottom:6px;\">Total lunar<\/div>\n <div style=\"font-size:30px; font-weight:700; color:var(--green-dark);\">~3.661 <small style=\"font-size:14px; color:var(--body);\">RON\/lun\u0103<\/small><\/div>\n <div style=\"font-size:11px; color:var(--body); margin-top:4px;\">Google + Facebook & Instagram<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"section-label\">Cum ne-au contactat<\/div>\n <div class=\"section-title\">Pe ce canale au venit pacien\u021bii poten\u021biali<\/div>\n <div class=\"section-sub\">Persoanele interesate ne-au contactat \u00een mai multe moduri: unele au completat un formular, altele au sunat direct, iar altele au vizitat pagina de contact pe site.<\/div>\n\n <div style=\"display:grid; grid-template-columns: repeat(5,1fr); gap:14px; margin-bottom:36px;\">\n <div class=\"kpi-card\" style=\"text-align:center;\">\n <div style=\"font-size:32px; margin-bottom:8px;\">\ud83d\udccb<\/div>\n <div class=\"kpi-value\" style=\"font-size:28px; color:var(--green);\">298<\/div>\n <div class=\"kpi-label\" style=\"margin-top:8px; margin-bottom:0;\">Formulare completate<\/div>\n <div class=\"kpi-sub\">Direct pe Facebook & Instagram<\/div>\n <\/div>\n <div class=\"kpi-card\" style=\"text-align:center;\">\n <div style=\"font-size:32px; margin-bottom:8px;\">\ud83d\udcde<\/div>\n <div class=\"kpi-value\" style=\"font-size:28px; color:#E57373;\">207<\/div>\n <div class=\"kpi-label\" style=\"margin-top:8px; margin-bottom:0;\">Apeluri telefonice<\/div>\n <div class=\"kpi-sub\">Sun\u0103 direct din reclama Google<\/div>\n <\/div>\n <div class=\"kpi-card\" style=\"text-align:center;\">\n <div style=\"font-size:32px; margin-bottom:8px;\">\ud83c\udf10<\/div>\n <div class=\"kpi-value\" style=\"font-size:28px; color:#0081FB;\">1.517<\/div>\n <div class=\"kpi-label\" style=\"margin-top:8px; margin-bottom:0;\">Ac\u021biuni pe site (din Google)<\/div>\n <div class=\"kpi-sub\">Include formulare, click-uri pe telefon \u0219i click-uri pe WhatsApp \u2014 defalcarea exact\u0103 necesit\u0103 un raport suplimentar<\/div>\n <\/div>\n <div class=\"kpi-card\" style=\"text-align:center;\">\n <div style=\"font-size:32px; margin-bottom:8px;\">\ud83d\udc41\ufe0f<\/div>\n <div class=\"kpi-value\" style=\"font-size:28px; color:var(--orange);\">3.920<\/div>\n <div class=\"kpi-label\" style=\"margin-top:8px; margin-bottom:0;\">Vizite pe pagina de contact<\/div>\n <div class=\"kpi-sub\">De pe Facebook au ajuns pe site<\/div>\n <\/div>\n <div class=\"kpi-card\" style=\"text-align:center;\">\n <div style=\"font-size:32px; margin-bottom:8px;\">\ud83d\udcf1<\/div>\n <div class=\"kpi-value\" style=\"font-size:28px; color:#7C4DFF;\">228K<\/div>\n <div class=\"kpi-label\" style=\"margin-top:8px; margin-bottom:0;\">Au v\u0103zut nr. de telefon<\/div>\n <div class=\"kpi-sub\">Num\u0103rul clinicii afi\u0219at \u00een reclamele Google<\/div>\n <\/div>\n <\/div>\n\n <div class=\"card\" style=\"margin-bottom:28px;\">\n <div class=\"card-title\"><span class=\"dot\"><\/span> Apeluri telefonice din Google \u2014 per serviciu<\/div>\n <div style=\"display:grid; grid-template-columns:repeat(auto-fill, minmax(200px, 1fr)); gap:12px;\">\n <div style=\"background:var(--green-light); border-radius:var(--radius-sm); padding:16px; text-align:center;\">\n <div style=\"font-size:24px; font-weight:700;\">56<\/div>\n <div style=\"font-size:13px; color:var(--body);\">Cabinet stomatologic<\/div>\n <\/div>\n <div style=\"background:var(--green-light); border-radius:var(--radius-sm); padding:16px; text-align:center;\">\n <div style=\"font-size:24px; font-weight:700;\">47<\/div>\n <div style=\"font-size:13px; color:var(--body);\">Radiologia dentale<\/div>\n <\/div>\n <div style=\"background:var(--green-light); border-radius:var(--radius-sm); padding:16px; text-align:center;\">\n <div style=\"font-size:24px; font-weight:700;\">35<\/div>\n <div style=\"font-size:13px; color:var(--body);\">Dentist copii<\/div>\n <\/div>\n <div style=\"background:var(--green-light); border-radius:var(--radius-sm); padding:16px; text-align:center;\">\n <div style=\"font-size:24px; font-weight:700;\">22<\/div>\n <div style=\"font-size:13px; color:var(--body);\">Branded \u201eDental Art\"<\/div>\n <\/div>\n <div style=\"background:var(--green-light); border-radius:var(--radius-sm); padding:16px; text-align:center;\">\n <div style=\"font-size:24px; font-weight:700;\">11<\/div>\n <div style=\"font-size:13px; color:var(--body);\">Protesi<\/div>\n <\/div>\n <div style=\"background:var(--green-light); border-radius:var(--radius-sm); padding:16px; text-align:center;\">\n <div style=\"font-size:24px; font-weight:700;\">10<\/div>\n <div style=\"font-size:13px; color:var(--body);\">Plombare<\/div>\n <\/div>\n <div style=\"background:var(--green-light); border-radius:var(--radius-sm); padding:16px; text-align:center;\">\n <div style=\"font-size:24px; font-weight:700;\">9<\/div>\n <div style=\"font-size:13px; color:var(--body);\">Aparat dentar<\/div>\n <\/div>\n <div style=\"background:var(--green-light); border-radius:var(--radius-sm); padding:16px; text-align:center;\">\n <div style=\"font-size:24px; font-weight:700;\">7<\/div>\n <div style=\"font-size:13px; color:var(--body);\">Ortodonzia<\/div>\n <\/div>\n <div style=\"background:var(--orange-light); border-radius:var(--radius-sm); padding:16px; text-align:center;\">\n <div style=\"font-size:24px; font-weight:700;\">5<\/div>\n <div style=\"font-size:13px; color:var(--body);\">Diaspora (implant+orto)<\/div>\n <\/div>\n <div style=\"background:var(--orange-light); border-radius:var(--radius-sm); padding:16px; text-align:center;\">\n <div style=\"font-size:24px; font-weight:700;\">5<\/div>\n <div style=\"font-size:13px; color:var(--body);\">Coroane dentare<\/div>\n <\/div>\n <\/div>\n <div style=\"margin-top:16px; font-size:13px; color:var(--body); line-height:1.6; background:#FFF8E1; padding:14px 18px; border-radius:var(--radius-sm); border-left:4px solid var(--orange);\">\n <strong>\u26a0\ufe0f Not\u0103 important\u0103:<\/strong> Cele 1.517 \u201eac\u021biuni pe site\" din Google includ toate tipurile de conversii configurate (formulare, click-uri pe telefon, click-uri pe WhatsApp etc.), dar din raportul actual nu putem vedea exact c\u00e2te sunt din fiecare tip. Pentru o defalcare exact\u0103, putem exporta un raport separat din Google Ads pe \u201eConversion Actions\".\n <\/div>\n <\/div>\n\n \n <div class=\"row row-3-1\">\n <div class=\"card\">\n <div class=\"card-title\"><span class=\"dot\"><\/span> Evolu\u021bie lunar\u0103 \u2014 Facebook & Instagram<\/div>\n <div class=\"tabs\">\n <button class=\"tab-btn active\" onclick=\"switchChart('spend')\">Buget lunar<\/button>\n <button class=\"tab-btn\" onclick=\"switchChart('leads')\">Persoane interesate<\/button>\n <button class=\"tab-btn\" onclick=\"switchChart('cpl')\">Cost \/ persoan\u0103<\/button>\n <\/div>\n <div class=\"chart-wrap\"><canvas id=\"trendChart\"><\/canvas><\/div>\n <div style=\"margin-top:12px; font-size:12px; color:var(--body); background:var(--bg); padding:10px 14px; border-radius:8px; line-height:1.5;\">\n \ud83d\udca1 La tab-ul \u201ePersoane interesate\": <strong style=\"color:#FFB74D;\">\u25a0<\/strong> portocaliu = formulare completate pe Facebook \u00b7 <strong style=\"color:#0081FB;\">\u25a0<\/strong> albastru = conversii pe site (GenerareLead \u2014 persoane care au completat formular sau au sunat de pe site). Total: <strong>460 pacien\u021bi poten\u021biali<\/strong> (298 formulare + 162 conversii site).\n <\/div>\n <\/div>\n <div class=\"card\">\n <div class=\"card-title\"><span class=\"dot orange\"><\/span> Unde s-au cheltuit banii<\/div>\n\n <div class=\"platform-block google\">\n <div class=\"platform-block-header\">\n <div class=\"platform-icon google-bg\">G<\/div>\n <div class=\"platform-name\">Google (c\u00e2nd cineva caut\u0103 activ)<\/div>\n <\/div>\n <div class=\"platform-stats\">\n <div class=\"pstat\">\n <div class=\"pstat-val\">42.707<\/div>\n <div class=\"pstat-label\">RON investi\u021bi<\/div>\n <\/div>\n <div class=\"pstat\">\n <div class=\"pstat-val\" style=\"color:var(--green)\">1.517<\/div>\n <div class=\"pstat-label\">Pacien\u021bi poten\u021biali<\/div>\n <\/div>\n <div class=\"pstat\">\n <div class=\"pstat-val\">28<\/div>\n <div class=\"pstat-label\">RON \/ persoan\u0103<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"platform-block meta\">\n <div class=\"platform-block-header\">\n <div class=\"platform-icon meta-bg\">M<\/div>\n <div class=\"platform-name\">Facebook & Instagram<\/div>\n <\/div>\n <div class=\"platform-stats\">\n <div class=\"pstat\">\n <div class=\"pstat-val\">30.610<\/div>\n <div class=\"pstat-label\">RON investi\u021bi total<\/div>\n <\/div>\n <div class=\"pstat\">\n <div class=\"pstat-val\" style=\"color:#0081FB\">460<\/div>\n <div class=\"pstat-label\">Pacien\u021bi poten\u021biali<\/div>\n <\/div>\n <div class=\"pstat\">\n <div class=\"pstat-val\">52<\/div>\n <div class=\"pstat-label\">RON \/ pacient *<\/div>\n <\/div>\n <\/div>\n <div style=\"margin-top:12px; font-size:11px; color:var(--body); line-height:1.5; background:rgba(0,129,251,0.05); padding:10px 14px; border-radius:8px;\">\n * Din totalul de 30.610 RON, <strong>23.919 RON<\/strong> au fost investi\u021bi \u00een campanii de conversie (care au generat 460 pacien\u021bi poten\u021biali: 298 formulare Facebook + 162 conversii pe site). Restul de 6.691 RON \u2014 reclame video de vizibilitate.\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"section-label\">Google \u2014 Reclamele din c\u0103utare<\/div>\n <div class=\"section-title\">Ce servicii caut\u0103 oamenii pe Google<\/div>\n <div class=\"section-sub\">C\u00e2nd cineva scrie pe Google \u201eimplant dentar Oradea\" sau \u201edentist copii Oradea\", reclama clinicii Dental Art apare printre primele rezultate. Iat\u0103 care servicii au atras cei mai mul\u021bi pacien\u021bi poten\u021biali:<\/div>\n\n <div class=\"row row-2\">\n <div class=\"card\">\n <div class=\"card-title\"><span class=\"dot\"><\/span> Pacien\u021bi poten\u021biali pe servicii (Google)<\/div>\n <div class=\"chart-wrap\"><canvas id=\"adGroupChart\"><\/canvas><\/div>\n <\/div>\n <div class=\"card\">\n <div class=\"card-title\"><span class=\"dot orange\"><\/span> Distribu\u021bia bugetului pe Facebook<\/div>\n <div class=\"chart-wrap\"><canvas id=\"metaCampaignChart\"><\/canvas><\/div>\n <\/div>\n <\/div>\n\n <div class=\"card\" style=\"margin-bottom:28px; overflow-x:auto;\">\n <div class=\"card-title\"><span class=\"dot\"><\/span> Detalii campanii Google \u2014 per serviciu<\/div>\n <table class=\"data-table\">\n <thead>\n <tr>\n <th>Serviciu promovat<\/th>\n <th>Buget (RON)<\/th>\n <th>Vizitatori pe site<\/th>\n <th>Pacien\u021bi poten\u021biali<\/th>\n <th>Cost \/ pacient<\/th>\n <th>Pondere<\/th>\n <\/tr>\n <\/thead>\n <tbody>\n <tr>\n <td class=\"campaign-name\">\ud83e\uddb7 Cabinet stomatologic general<\/td>\n <td>10.565<\/td>\n <td>6.267<\/td>\n <td><strong>404<\/strong><\/td>\n <td>26 RON<\/td>\n <td><div class=\"mini-bar\"><div class=\"mini-bar-fill\" style=\"width:43%\"><\/div><\/div><\/td>\n <\/tr>\n <tr>\n <td class=\"campaign-name\">\ud83d\udcf8 Radiologie dentar\u0103<\/td>\n <td>4.978<\/td>\n <td>3.389<\/td>\n <td><strong>148<\/strong><\/td>\n <td>34 RON<\/td>\n <td><div class=\"mini-bar\"><div class=\"mini-bar-fill\" style=\"width:16%\"><\/div><\/div><\/td>\n <\/tr>\n <tr>\n <td class=\"campaign-name\">\ud83d\udc76 Dentist copii<\/td>\n <td>4.166<\/td>\n <td>1.465<\/td>\n <td><strong>124<\/strong><\/td>\n <td>34 RON<\/td>\n <td><div class=\"mini-bar\"><div class=\"mini-bar-fill\" style=\"width:13%\"><\/div><\/div><\/td>\n <\/tr>\n <tr>\n <td class=\"campaign-name\">\ud83d\udd29 Implant dentar<\/td>\n <td>1.936<\/td>\n <td>2.616<\/td>\n <td><strong>101<\/strong><\/td>\n <td>19 RON<\/td>\n <td><div class=\"mini-bar\"><div class=\"mini-bar-fill\" style=\"width:11%\"><\/div><\/div><\/td>\n <\/tr>\n <tr>\n <td class=\"campaign-name\">\ud83e\uddbf Protetic\u0103 dentar\u0103<\/td>\n <td>1.643<\/td>\n <td>1.886<\/td>\n <td><strong>57<\/strong><\/td>\n <td>29 RON<\/td>\n <td><div class=\"mini-bar\"><div class=\"mini-bar-fill\" style=\"width:6%\"><\/div><\/div><\/td>\n <\/tr>\n <tr>\n <td class=\"campaign-name\">\ud83d\ude01 Ortodon\u021bie \/ Aparat dentar<\/td>\n <td>2.154<\/td>\n <td>1.403<\/td>\n <td><strong>59<\/strong><\/td>\n <td>37 RON<\/td>\n <td><div class=\"mini-bar\"><div class=\"mini-bar-fill\" style=\"width:6%\"><\/div><\/div><\/td>\n <\/tr>\n <tr>\n <td class=\"campaign-name\">\ud83e\udea5 Plombare \/ Tratament carii<\/td>\n <td>528<\/td>\n <td>345<\/td>\n <td><strong>24<\/strong><\/td>\n <td>22 RON<\/td>\n <td><div class=\"mini-bar\"><div class=\"mini-bar-fill\" style=\"width:3%\"><\/div><\/div><\/td>\n <\/tr>\n <tr>\n <td class=\"campaign-name\">\u2b50 Brandul \u201eDental Art\" (c\u0103utare direct\u0103)<\/td>\n <td>3.243<\/td>\n <td>1.075<\/td>\n <td><strong>157<\/strong><\/td>\n <td>21 RON<\/td>\n <td><div class=\"mini-bar\"><div class=\"mini-bar-fill\" style=\"width:17%\"><\/div><\/div><\/td>\n <\/tr>\n <tr>\n <td class=\"campaign-name\">\ud83c\udf0d Diaspora (rom\u00e2nii din str\u0103in\u0103tate)<\/td>\n <td>11.033<\/td>\n <td>5.876<\/td>\n <td><strong>58<\/strong><\/td>\n <td>190 RON<\/td>\n <td><div class=\"mini-bar\"><div class=\"mini-bar-fill\" style=\"width:4%\"><\/div><\/div><\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n <\/div>\n\n \n <div class=\"section-label\">Google Ads \u2014 Competi\u021bie<\/div>\n <div class=\"section-title\">Cu cine concur\u0103m pe Google (ultimele 60 de zile)<\/div>\n <div class=\"section-sub\">C\u00e2nd cineva caut\u0103 un serviciu stomatologic pe Google, mai multe clinici concureaz\u0103 pentru acelea\u0219i c\u0103ut\u0103ri. Iat\u0103 cu cine apare Dental Art \u00een acela\u0219i timp pe fiecare serviciu:<\/div>\n\n <div class=\"card\" style=\"margin-bottom:28px;\">\n <div class=\"card-title\"><span class=\"dot\"><\/span> Auction Insights \u2014 selecteaz\u0103 serviciul<\/div>\n <div style=\"margin-bottom:20px;\">\n <select id=\"auctionSelect\" onchange=\"showAuction(this.value)\" style=\"padding:12px 20px; border-radius:100px; border:2px solid var(--green); font-family:inherit; font-size:14px; font-weight:600; color:var(--headline); background:#fff; cursor:pointer; min-width:300px; outline:none;\">\n <option value=\"cabinet\">\ud83e\uddb7 Cabinet stomatologic Oradea<\/option>\n <option value=\"implant\">\ud83d\udd29 Implant dentar Oradea<\/option>\n <option value=\"dentistcopii\">\ud83d\udc76 Dentist copii<\/option>\n <option value=\"radiologie\">\ud83d\udcf8 Radiologie dentar\u0103 Oradea<\/option>\n <option value=\"ortodontie\">\ud83d\ude01 Ortodon\u021bie Oradea<\/option>\n <option value=\"protetica\">\ud83e\uddbf Protetic\u0103<\/option>\n <option value=\"parodontolog\">\ud83e\ude7a Parodontolog Oradea<\/option>\n <option value=\"plomba\">\ud83e\udea5 Plomb\u0103<\/option>\n <option value=\"aparatdentar\">\ud83d\ude2c Aparat dentar<\/option>\n <option value=\"coroane\">\ud83d\udc51 Coroane dentare<\/option>\n <option value=\"zirconiu\">\ud83d\udc8e Din\u021bi Zirconiu<\/option>\n <\/select>\n <\/div>\n <div style=\"font-size:12px; color:var(--body); margin-bottom:16px; line-height:1.5;\">\n <strong>Cum se cite\u0219te tabelul:<\/strong> \u201eImpression share\" = c\u00e2t de des apare un competitor fa\u021b\u0103 de tine. \u201ePosition above rate\" = c\u00e2t de des apare deasupra ta. \u201eTop of page rate\" = c\u00e2t de des e \u00een partea de sus a paginii. <strong style=\"color:var(--green);\">You = Dental Art.<\/strong>\n <\/div>\n <div id=\"auctionTable\" style=\"overflow-x:auto;\"><\/div>\n <\/div>\n\n <script>\n const auctionData = {\n cabinet: {\n title: 'Cabinet stomatologic Oradea',\n rows: [\n {d:'ebdent.ro',is:'24,07%',ol:'36,42%',pa:'77,48%',tp:'83,10%',at:'35,84%',or:'16,30%'},\n {d:'You (Dental Art)',is:'22,70%',ol:'\u2014',pa:'\u2014',tp:'76,95%',at:'15,59%',or:'\u2014',you:true},\n {d:'dentestet.ro',is:'19,84%',ol:'29,97%',pa:'82,80%',tp:'87,25%',at:'55,56%',or:'17,07%'},\n {d:'dentalplazza.ro',is:'12,19%',ol:'13,49%',pa:'57,50%',tp:'57,12%',at:'16,88%',or:'20,94%'},\n {d:'lifedentalspa.ro',is:'10,39%',ol:'13,89%',pa:'44,96%',tp:'42,84%',at:'14,93%',or:'21,28%'},\n {d:'zclinic.ro',is:'< 10%',ol:'7,30%',pa:'81,89%',tp:'84,16%',at:'43,75%',or:'21,34%'},\n {d:'oradeadent.ro',is:'< 10%',ol:'4,41%',pa:'59,70%',tp:'72,99%',at:'26,92%',or:'22,10%'},\n ]\n },\n implant: {\n title: 'Implant dentar Oradea',\n rows: [\n {d:'zclinic.ro',is:'45,00%',ol:'39,18%',pa:'88,82%',tp:'80,79%',at:'56,34%',or:'7,84%'},\n {d:'reginamaria.ro',is:'33,44%',ol:'49,74%',pa:'74,09%',tp:'80,91%',at:'11,21%',or:'7,59%'},\n {d:'dentestet.ro',is:'27,52%',ol:'28,87%',pa:'92,86%',tp:'88,06%',at:'55,97%',or:'8,80%'},\n {d:'drandreistan.ro',is:'18,31%',ol:'19,07%',pa:'62,16%',tp:'76,48%',at:'9,98%',or:'10,60%'},\n {d:'charismile.ro',is:'16,02%',ol:'18,81%',pa:'67,12%',tp:'74,66%',at:'5,80%',or:'10,51%'},\n {d:'implantfix.com',is:'13,02%',ol:'13,40%',pa:'73,08%',tp:'79,29%',at:'5,00%',or:'10,85%'},\n {d:'You (Dental Art)',is:'12,02%',ol:'\u2014',pa:'\u2014',tp:'67,53%',at:'5,67%',or:'\u2014',you:true},\n ]\n },\n dentistcopii: {\n title: 'Dentist copii',\n rows: [\n {d:'You (Dental Art)',is:'44,68%',ol:'\u2014',pa:'\u2014',tp:'88,64%',at:'24,61%',or:'\u2014',you:true},\n {d:'ebdent.ro',is:'36,93%',ol:'57,89%',pa:'67,57%',tp:'90,65%',at:'44,08%',or:'27,20%'},\n {d:'lifedentalspa.ro',is:'13,74%',ol:'21,29%',pa:'20,00%',tp:'57,44%',at:'9,23%',or:'42,78%'},\n {d:'de4kids.ro',is:'12,33%',ol:'16,09%',pa:'75,49%',tp:'86,86%',at:'47,43%',or:'39,25%'},\n {d:'oradeadent.ro',is:'< 10%',ol:'8,04%',pa:'41,18%',tp:'66,67%',at:'19,23%',or:'43,20%'},\n {d:'dentalplazza.ro',is:'< 10%',ol:'9,15%',pa:'25,86%',tp:'55,77%',at:'10,58%',or:'43,62%'},\n ]\n },\n radiologie: {\n title: 'Radiologie dentar\u0103 Oradea',\n rows: [\n {d:'You (Dental Art)',is:'28,37%',ol:'\u2014',pa:'\u2014',tp:'63,03%',at:'29,46%',or:'\u2014',you:true},\n {d:'oradeadent.ro',is:'< 10%',ol:'9,51%',pa:'65,20%',tp:'58,41%',at:'38,41%',or:'26,61%'},\n {d:'ebdent.ro',is:'< 10%',ol:'17,53%',pa:'81,38%',tp:'77,66%',at:'58,72%',or:'24,33%'},\n ]\n },\n ortodontie: {\n title: 'Ortodon\u021bie Oradea',\n rows: [\n {d:'ortodontieoradea.ro',is:'22,19%',ol:'28,74%',pa:'73,71%',tp:'78,49%',at:'35,85%',or:'13,40%'},\n {d:'dentestet.ro',is:'20,40%',ol:'31,36%',pa:'89,01%',tp:'84,54%',at:'57,46%',or:'12,25%'},\n {d:'You (Dental Art)',is:'17,00%',ol:'\u2014',pa:'\u2014',tp:'75,37%',at:'15,93%',or:'\u2014',you:true},\n {d:'drlazar.ro',is:'12,98%',ol:'30,05%',pa:'47,54%',tp:'81,72%',at:'17,85%',or:'14,57%'},\n {d:'drahmadjbara.ro',is:'< 10%',ol:'5,91%',pa:'75,00%',tp:'75,12%',at:'31,84%',or:'16,24%'},\n {d:'ebdent.ro',is:'< 10%',ol:'17,90%',pa:'73,39%',tp:'80,53%',at:'37,76%',or:'14,76%'},\n ]\n },\n protetica: {\n title: 'Protetic\u0103',\n rows: [\n {d:'comunitateacorega.ro',is:'31,58%',ol:'40,08%',pa:'89,18%',tp:'69,44%',at:'53,59%',or:'12,35%'},\n {d:'You (Dental Art)',is:'19,22%',ol:'\u2014',pa:'\u2014',tp:'70,44%',at:'7,55%',or:'\u2014',you:true},\n {d:'reginamaria.ro',is:'16,43%',ol:'29,80%',pa:'68,19%',tp:'84,77%',at:'9,96%',or:'15,32%'},\n {d:'zclinic.ro',is:'11,95%',ol:'15,58%',pa:'84,54%',tp:'71,06%',at:'37,21%',or:'16,69%'},\n {d:'dentestet.ro',is:'< 10%',ol:'16,95%',pa:'91,47%',tp:'85,10%',at:'50,68%',or:'16,24%'},\n {d:'ebdent.ro',is:'< 10%',ol:'15,18%',pa:'73,54%',tp:'79,37%',at:'30,76%',or:'17,08%'},\n ]\n },\n parodontolog: {\n title: 'Parodontolog Oradea',\n rows: [\n {d:'You (Dental Art)',is:'78,10%',ol:'\u2014',pa:'\u2014',tp:'90,24%',at:'46,34%',or:'\u2014',you:true},\n {d:'dentestet.ro',is:'21,90%',ol:'23,17%',pa:'78,95%',tp:'91,30%',at:'65,22%',or:'63,81%'},\n {d:'ebdent.ro',is:'20,95%',ol:'23,17%',pa:'57,89%',tp:'95,45%',at:'36,36%',or:'67,62%'},\n {d:'lifedentalspa.ro',is:'15,24%',ol:'15,85%',pa:'7,69%',tp:'43,75%',at:'6,25%',or:'77,14%'},\n {d:'doctormoldovanioanacarmen.ro',is:'14,29%',ol:'15,85%',pa:'84,62%',tp:'100%',at:'86,67%',or:'67,62%'},\n ]\n },\n plomba: {\n title: 'Plomb\u0103',\n rows: [\n {d:'You (Dental Art)',is:'14,33%',ol:'\u2014',pa:'\u2014',tp:'64,25%',at:'11,40%',or:'\u2014',you:true},\n {d:'ebdent.ro',is:'12,77%',ol:'21,24%',pa:'60,98%',tp:'76,16%',at:'34,88%',or:'12,47%'},\n {d:'drahmadjbara.ro',is:'10,69%',ol:'23,32%',pa:'77,78%',tp:'75,69%',at:'25,69%',or:'11,73%'},\n {d:'zclinic.ro',is:'< 10%',ol:'7,25%',pa:'71,43%',tp:'66,25%',at:'40,00%',or:'13,59%'},\n {d:'dentestet.ro',is:'< 10%',ol:'17,62%',pa:'70,59%',tp:'75,63%',at:'49,58%',or:'12,55%'},\n {d:'lifedentalspa.ro',is:'< 10%',ol:'19,17%',pa:'51,35%',tp:'37,31%',at:'10,45%',or:'12,92%'},\n ]\n },\n aparatdentar: {\n title: 'Aparat dentar',\n rows: [\n {d:'dentestet.ro',is:'28,35%',ol:'61,54%',pa:'93,75%',tp:'77,78%',at:'51,85%',or:'2,89%'},\n {d:'drahmadjbara.ro',is:'27,82%',ol:'50,00%',pa:'76,92%',tp:'73,58%',at:'23,58%',or:'4,20%'},\n {d:'ortodontieoradea.ro',is:'27,30%',ol:'30,77%',pa:'100%',tp:'70,19%',at:'26,92%',or:'4,72%'},\n {d:'You (Dental Art)',is:'< 10%',ol:'\u2014',pa:'\u2014',tp:'69,23%',at:'3,85%',or:'\u2014',you:true},\n {d:'magstom.ro',is:'< 10%',ol:'3,85%',pa:'0%',tp:'58,33%',at:'20,83%',or:'6,82%'},\n ]\n },\n coroane: {\n title: 'Coroane dentare',\n rows: [\n {d:'drahmadjbara.ro',is:'19,11%',ol:'31,32%',pa:'74,10%',tp:'79,05%',at:'21,62%',or:'10,31%'},\n {d:'You (Dental Art)',is:'13,43%',ol:'\u2014',pa:'\u2014',tp:'64,91%',at:'7,55%',or:'\u2014',you:true},\n {d:'zclinic.ro',is:'11,99%',ol:'19,25%',pa:'91,18%',tp:'69,13%',at:'48,41%',or:'11,07%'},\n {d:'lemaclinic.com',is:'10,72%',ol:'13,58%',pa:'88,89%',tp:'87,94%',at:'36,17%',or:'11,81%'},\n {d:'dentestet.ro',is:'< 10%',ol:'19,43%',pa:'93,20%',tp:'79,08%',at:'49,46%',or:'11,00%'},\n {d:'reginamaria.ro',is:'< 10%',ol:'12,83%',pa:'69,12%',tp:'83,70%',at:'10,57%',or:'12,24%'},\n ]\n },\n zirconiu: {\n title: 'Din\u021bi Zirconiu',\n rows: [\n {d:'lemaclinic.com',is:'24,40%',ol:'34,43%',pa:'93,91%',tp:'84,43%',at:'32,62%',or:'11,76%'},\n {d:'You (Dental Art)',is:'17,38%',ol:'\u2014',pa:'\u2014',tp:'70,36%',at:'15,87%',or:'\u2014',you:true},\n {d:'zclinic.ro',is:'16,13%',ol:'14,97%',pa:'94,00%',tp:'77,74%',at:'54,84%',or:'14,93%'},\n {d:'drahmadjbara.ro',is:'15,45%',ol:'25,75%',pa:'68,60%',tp:'78,11%',at:'18,86%',or:'14,31%'},\n {d:'dentestet.ro',is:'12,07%',ol:'18,26%',pa:'78,69%',tp:'86,21%',at:'50,86%',or:'14,88%'},\n {d:'reginamaria.ro',is:'12,07%',ol:'16,77%',pa:'73,21%',tp:'81,03%',at:'5,60%',or:'15,24%'},\n ]\n }\n };\n\n function showAuction(key) {\n const data = auctionData[key];\n let html = '<table class=\"data-table\"><thead><tr>';\n html += '<th>Competitor<\/th><th>Impression share<\/th><th>Overlap rate<\/th><th>Position above<\/th><th>Top of page<\/th><th>Abs. Top<\/th><th>Outranking share<\/th>';\n html += '<\/tr><\/thead><tbody>';\n data.rows.forEach(r => {\n const rowStyle = r.you ? 'background:var(--green-light); font-weight:700;' : '';\n const nameStyle = r.you ? 'color:var(--green); font-weight:700;' : '';\n html += `<tr style=\"${rowStyle}\">`;\n html += `<td class=\"campaign-name\" style=\"${nameStyle}\">${r.you ? '\u2705 ' : ''}${r.d}<\/td>`;\n html += `<td>${r.is}<\/td><td>${r.ol}<\/td><td>${r.pa}<\/td><td>${r.tp}<\/td><td>${r.at}<\/td><td>${r.or}<\/td>`;\n html += '<\/tr>';\n });\n html += '<\/tbody><\/table>';\n document.getElementById('auctionTable').innerHTML = html;\n const aTable = document.querySelector('#auctionTable .data-table');\n if (aTable && typeof makeSortable === 'function') makeSortable(aTable);\n }\n showAuction('cabinet');\n <\/script>\n\n \n <div class=\"section-label\">Facebook & Instagram<\/div>\n <div class=\"section-title\">Campanii cu obiectiv de conversie<\/div>\n <div class=\"section-sub\">Toate campaniile de mai jos au avut ca obiectiv principal atragerea de pacien\u021bi poten\u021biali. Am folosit dou\u0103 metode: formulare directe (persoana \u00ee\u0219i las\u0103 datele f\u0103r\u0103 s\u0103 ias\u0103 din Facebook) \u0219i trimitere spre site (persoana ajunge pe dental-art.ro unde poate suna, scrie pe WhatsApp sau completa formularul).<\/div>\n\n <div class=\"card\" style=\"margin-bottom:16px; overflow-x:auto;\">\n <div class=\"card-title\"><span class=\"dot\"><\/span> Pacien\u021bi poten\u021biali atra\u0219i prin Facebook & Instagram<\/div>\n <div class=\"section-sub\" style=\"margin-bottom:16px; font-size:13px;\">Toate campaniile de mai jos au avut obiectiv de conversie. Am atras pacien\u021bi poten\u021biali prin dou\u0103 metode: formulare completate direct pe Facebook \u0219i ac\u021biuni pe site-ul clinicii (formular, apel, WhatsApp) urm\u0103rite prin pixel. Campaniile marcate cu \ud83c\udfaf sunt evenimente speciale ale clinicii.<\/div>\n <table class=\"data-table\">\n <thead>\n <tr>\n <th>Campanie<\/th>\n <th>Perioad\u0103<\/th>\n <th>Buget (RON)<\/th>\n <th>Persoane atinse<\/th>\n <th>Pacien\u021bi poten\u021biali<\/th>\n <th>Cost \/ pacient<\/th>\n <th>Surs\u0103 conversie<\/th>\n <\/tr>\n <\/thead>\n <tbody>\n <tr>\n <td class=\"campaign-name\">\ud83d\udccb Campanie general\u0103 stomatologie<\/td>\n <td style=\"font-size:12px; color:var(--body);\">Oct 2025 \u2014 Ian 2026<\/td>\n <td>4.235<\/td>\n <td>193.074<\/td>\n <td><strong style=\"font-size:20px; color:var(--green);\">167<\/strong><\/td>\n <td style=\"color:var(--green); font-weight:700; font-size:16px;\">25 RON<\/td>\n <td><span style=\"background:var(--green-light); padding:4px 10px; border-radius:100px; font-size:11px; font-weight:600; color:var(--green-dark);\">Formular FB<\/span><\/td>\n <\/tr>\n <tr style=\"background:linear-gradient(90deg, rgba(124,77,255,0.14) 0%, rgba(124,77,255,0.04) 100%);\">\n <td class=\"campaign-name\" style=\"border-left:4px solid #7C4DFF; padding-left:18px;\">\ud83c\udfaf <strong style=\"color:#7C4DFF;\">Scanning Day<\/strong> (eveniment)<\/td>\n <td style=\"font-size:12px; color:var(--body);\">Apr \u2014 Mai 2025<\/td>\n <td>1.475<\/td>\n <td>52.075<\/td>\n <td><strong style=\"font-size:20px; color:var(--green);\">79<\/strong><\/td>\n <td style=\"color:var(--green); font-weight:700; font-size:16px;\">19 RON \u2b50<\/td>\n <td><span style=\"background:#7C4DFF; padding:4px 10px; border-radius:100px; font-size:11px; font-weight:700; color:#fff;\">\ud83c\udfaf Eveniment<\/span><\/td>\n <\/tr>\n <tr>\n <td class=\"campaign-name\">\ud83c\udf10 Campanie general\u0103 spre site<\/td>\n <td style=\"font-size:12px; color:var(--body);\">Feb 2025 \u2014 Feb 2026<\/td>\n <td>7.682<\/td>\n <td>257.531<\/td>\n <td><strong style=\"font-size:20px;\">59<\/strong><\/td>\n <td>130 RON<\/td>\n <td><span style=\"background:var(--orange-light); padding:4px 10px; border-radius:100px; font-size:11px; font-weight:600; color:#BF6C00;\">Conversie site<\/span><\/td>\n <\/tr>\n <tr>\n <td class=\"campaign-name\">\ud83d\udccb Campanie general\u0103 (relansare)<\/td>\n <td style=\"font-size:12px; color:var(--body);\">Feb 2026 \u2014 prezent<\/td>\n <td>1.712<\/td>\n <td>36.923<\/td>\n <td><strong style=\"font-size:20px; color:var(--green);\">45<\/strong><\/td>\n <td style=\"color:var(--green); font-weight:700; font-size:16px;\">38 RON<\/td>\n <td><span style=\"background:var(--green-light); padding:4px 10px; border-radius:100px; font-size:11px; font-weight:600; color:var(--green-dark);\">Formular FB<\/span><\/td>\n <\/tr>\n <tr style=\"background:linear-gradient(90deg, rgba(124,77,255,0.14) 0%, rgba(124,77,255,0.04) 100%);\">\n <td class=\"campaign-name\" style=\"border-left:4px solid #7C4DFF; padding-left:18px;\">\ud83c\udfaf <strong style=\"color:#7C4DFF;\">Zilele Pedodon\u021biei<\/strong> (dentist copii)<\/td>\n <td style=\"font-size:12px; color:var(--body);\">Feb 2026 (2 s\u0103pt\u0103m\u00e2ni)<\/td>\n <td>842<\/td>\n <td>29.047<\/td>\n <td><strong style=\"font-size:20px; color:var(--green);\">42<\/strong><\/td>\n <td style=\"color:var(--green); font-weight:700; font-size:16px;\">19 RON \u2b50<\/td>\n <td><span style=\"background:#7C4DFF; padding:4px 10px; border-radius:100px; font-size:11px; font-weight:700; color:#fff;\">\ud83c\udfaf Eveniment<\/span><\/td>\n <\/tr>\n <tr>\n <td class=\"campaign-name\">\ud83d\udccb Prima campanie general\u0103<\/td>\n <td style=\"font-size:12px; color:var(--body);\">Oct \u2014 Dec 2024<\/td>\n <td>3.728<\/td>\n <td>70.412<\/td>\n <td><strong style=\"font-size:20px;\">42<\/strong><\/td>\n <td>89 RON<\/td>\n <td><span style=\"background:var(--green-light); padding:4px 10px; border-radius:100px; font-size:11px; font-weight:600; color:var(--green-dark);\">Formular FB<\/span><\/td>\n <\/tr>\n <tr>\n <td class=\"campaign-name\">\ud83c\udf0d Diaspora \u2014 rom\u00e2nii din str\u0103in\u0103tate<\/td>\n <td style=\"font-size:12px; color:var(--body);\">Iul \u2014 Aug 2025<\/td>\n <td>3.473<\/td>\n <td>125.162<\/td>\n <td><strong style=\"font-size:20px;\">23<\/strong><\/td>\n <td>151 RON<\/td>\n <td><span style=\"background:var(--orange-light); padding:4px 10px; border-radius:100px; font-size:11px; font-weight:600; color:#BF6C00;\">Conversie site<\/span><\/td>\n <\/tr>\n <tr>\n <td class=\"campaign-name\">\ud83d\ude01 Ortodon\u021bie (aparat dentar)<\/td>\n <td style=\"font-size:12px; color:var(--body);\">Nov \u2014 Dec 2024<\/td>\n <td>284<\/td>\n <td>8.599<\/td>\n <td><strong style=\"font-size:20px;\">2<\/strong><\/td>\n <td>142 RON<\/td>\n <td><span style=\"background:var(--green-light); padding:4px 10px; border-radius:100px; font-size:11px; font-weight:600; color:var(--green-dark);\">Formular FB<\/span><\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n <div style=\"display:grid; grid-template-columns:1fr 1fr 1fr; gap:12px; margin-top:18px;\">\n <div style=\"padding:16px; background:var(--green-light); border-radius:var(--radius-sm); font-size:14px; text-align:center;\">\n <div style=\"font-size:28px; font-weight:700; color:var(--green-dark);\">460<\/div>\n <div style=\"color:var(--body); font-weight:600;\">pacien\u021bi poten\u021biali total<\/div>\n <div style=\"font-size:11px; color:var(--body); margin-top:4px;\">298 formulare + 162 conversii site<\/div>\n <\/div>\n <div style=\"padding:16px; background:rgba(124,77,255,0.08); border-radius:var(--radius-sm); font-size:14px; text-align:center;\">\n <div style=\"font-size:28px; font-weight:700; color:#7C4DFF;\">121<\/div>\n <div style=\"color:var(--body); font-weight:600;\">din evenimente tematice<\/div>\n <div style=\"font-size:11px; color:var(--body); margin-top:4px;\">Scanning Day (79) + Pedodon\u021bie (42)<\/div>\n <\/div>\n <div style=\"padding:16px; background:var(--green-light); border-radius:var(--radius-sm); font-size:14px; text-align:center;\">\n <div style=\"font-size:28px; font-weight:700; color:var(--green-dark);\">19 RON<\/div>\n <div style=\"color:var(--body); font-weight:600;\">cel mai mic cost per pacient<\/div>\n <div style=\"font-size:11px; color:var(--body); margin-top:4px;\">Scanning Day & Zilele Pedodon\u021biei<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div style=\"margin-bottom:28px; padding:14px 20px; background:#E8F0FE; border-radius:var(--radius-sm); font-size:13px; color:var(--headline); border-left:4px solid #1A73E8;\">\n <strong>\ud83c\udfa5 Reclame video de vizibilitate (6.691 RON):<\/strong> Peste 2 milioane de persoane au v\u0103zut videoclipurile clinicii. Aceste reclame nu aduc pacien\u021bi direct, ci fac clinica mai cunoscut\u0103 \u2014 oamenii aleg mai u\u0219or o clinic\u0103 pe care o \u201ecunosc\" deja.\n <\/div>\n\n \n <div class=\"section-label\">Prezen\u021ba pe re\u021belele sociale<\/div>\n <div class=\"section-title\">Cum cre\u0219te comunitatea Dental Art pe Facebook & Instagram<\/div>\n <div class=\"section-sub\">Pe l\u00e2ng\u0103 reclamele pl\u0103tite, clinica are \u0219i o prezen\u021b\u0103 organic\u0103 \u2014 adic\u0103 post\u0103ri, reels \u0219i stories care ajung la oameni f\u0103r\u0103 buget de publicitate. Iat\u0103 cum a evoluat pagina:<\/div>\n\n <div class=\"kpi-grid\">\n <div class=\"kpi-card\">\n <div class=\"kpi-label\">Urm\u0103ritori pe pagin\u0103<\/div>\n <div class=\"kpi-value\">5.425<\/div>\n <div class=\"kpi-badge up\">+8,6% cre\u0219tere<\/div>\n <div class=\"kpi-sub\">432 urm\u0103ritori noi \u00een perioada raportat\u0103<\/div>\n <\/div>\n <div class=\"kpi-card accent\">\n <div class=\"kpi-label\">Interac\u021biuni cu post\u0103rile<\/div>\n <div class=\"kpi-value\">78.092<\/div>\n <div class=\"kpi-badge up\">+542% fa\u021b\u0103 de perioada anterioar\u0103<\/div>\n <div class=\"kpi-sub\">Like-uri, comentarii \u0219i distribuiri<\/div>\n <\/div>\n <div class=\"kpi-card lime\">\n <div class=\"kpi-label\">Reac\u021bii (like-uri)<\/div>\n <div class=\"kpi-value\">19.602<\/div>\n <div class=\"kpi-sub\">Oameni care au apreciat post\u0103rile clinicii<\/div>\n <\/div>\n <div class=\"kpi-card\">\n <div class=\"kpi-label\">Comentarii<\/div>\n <div class=\"kpi-value\">2.815<\/div>\n <div class=\"kpi-sub\">+ 495 distribuiri ale post\u0103rilor<\/div>\n <\/div>\n <\/div>\n\n <div class=\"row row-2\">\n <div class=\"card\">\n <div class=\"card-title\"><span class=\"dot\"><\/span> Cine urm\u0103re\u0219te pagina clinicii<\/div>\n <div style=\"display:grid; grid-template-columns:1fr 1fr; gap:20px;\">\n <div>\n <div style=\"font-size:13px; font-weight:700; margin-bottom:12px; color:var(--body); text-transform:uppercase; letter-spacing:1px;\">V\u00e2rst\u0103<\/div>\n <div style=\"display:flex; flex-direction:column; gap:8px;\">\n <div style=\"display:flex; align-items:center; gap:10px;\">\n <div style=\"font-size:13px; min-width:50px; color:var(--body);\">35\u201344<\/div>\n <div style=\"flex:1; height:22px; background:var(--border); border-radius:6px; overflow:hidden;\"><div style=\"width:37.2%; height:100%; background:var(--green); border-radius:6px;\"><\/div><\/div>\n <div style=\"font-size:14px; font-weight:700; min-width:45px; text-align:right;\">37,2%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:10px;\">\n <div style=\"font-size:13px; min-width:50px; color:var(--body);\">25\u201334<\/div>\n <div style=\"flex:1; height:22px; background:var(--border); border-radius:6px; overflow:hidden;\"><div style=\"width:28.8%; height:100%; background:var(--green); border-radius:6px;\"><\/div><\/div>\n <div style=\"font-size:14px; font-weight:700; min-width:45px; text-align:right;\">28,8%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:10px;\">\n <div style=\"font-size:13px; min-width:50px; color:var(--body);\">45\u201354<\/div>\n <div style=\"flex:1; height:22px; background:var(--border); border-radius:6px; overflow:hidden;\"><div style=\"width:19.4%; height:100%; background:var(--orange); border-radius:6px;\"><\/div><\/div>\n <div style=\"font-size:14px; font-weight:700; min-width:45px; text-align:right;\">19,4%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:10px;\">\n <div style=\"font-size:13px; min-width:50px; color:var(--body);\">55\u201364<\/div>\n <div style=\"flex:1; height:22px; background:var(--border); border-radius:6px; overflow:hidden;\"><div style=\"width:8.1%; height:100%; background:var(--orange); border-radius:6px;\"><\/div><\/div>\n <div style=\"font-size:14px; font-weight:700; min-width:45px; text-align:right;\">8,1%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:10px;\">\n <div style=\"font-size:13px; min-width:50px; color:var(--body);\">65+<\/div>\n <div style=\"flex:1; height:22px; background:var(--border); border-radius:6px; overflow:hidden;\"><div style=\"width:4.1%; height:100%; background:#B0BEC5; border-radius:6px;\"><\/div><\/div>\n <div style=\"font-size:14px; font-weight:700; min-width:45px; text-align:right;\">4,1%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:10px;\">\n <div style=\"font-size:13px; min-width:50px; color:var(--body);\">18\u201324<\/div>\n <div style=\"flex:1; height:22px; background:var(--border); border-radius:6px; overflow:hidden;\"><div style=\"width:2.4%; height:100%; background:#B0BEC5; border-radius:6px;\"><\/div><\/div>\n <div style=\"font-size:14px; font-weight:700; min-width:45px; text-align:right;\">2,4%<\/div>\n <\/div>\n <\/div>\n <div style=\"margin-top:12px; font-size:12px; color:var(--body);\">Majoritatea urm\u0103ritorilor au 25\u201344 ani \u2014 exact grupa de v\u00e2rst\u0103 care ia decizii pentru familie.<\/div>\n <\/div>\n <div>\n <div style=\"font-size:13px; font-weight:700; margin-bottom:12px; color:var(--body); text-transform:uppercase; letter-spacing:1px;\">Ora\u0219<\/div>\n <div style=\"display:flex; flex-direction:column; gap:8px;\">\n <div style=\"display:flex; align-items:center; gap:10px;\">\n <div style=\"font-size:13px; min-width:80px; color:var(--body);\">Oradea<\/div>\n <div style=\"flex:1; height:22px; background:var(--border); border-radius:6px; overflow:hidden;\"><div style=\"width:80.7%; height:100%; background:var(--green); border-radius:6px;\"><\/div><\/div>\n <div style=\"font-size:14px; font-weight:700; min-width:45px; text-align:right;\">80,7%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:10px;\">\n <div style=\"font-size:13px; min-width:80px; color:var(--body);\">Cluj-Napoca<\/div>\n <div style=\"flex:1; height:22px; background:var(--border); border-radius:6px; overflow:hidden;\"><div style=\"width:3.7%; height:100%; background:var(--orange); border-radius:6px;\"><\/div><\/div>\n <div style=\"font-size:14px; font-weight:700; min-width:45px; text-align:right;\">3,7%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:10px;\">\n <div style=\"font-size:13px; min-width:80px; color:var(--body);\">Bucure\u0219ti<\/div>\n <div style=\"flex:1; height:22px; background:var(--border); border-radius:6px; overflow:hidden;\"><div style=\"width:3.3%; height:100%; background:var(--orange); border-radius:6px;\"><\/div><\/div>\n <div style=\"font-size:14px; font-weight:700; min-width:45px; text-align:right;\">3,3%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:10px;\">\n <div style=\"font-size:13px; min-width:80px; color:var(--body);\">Marghita<\/div>\n <div style=\"flex:1; height:22px; background:var(--border); border-radius:6px; overflow:hidden;\"><div style=\"width:2.3%; height:100%; background:#B0BEC5; border-radius:6px;\"><\/div><\/div>\n <div style=\"font-size:14px; font-weight:700; min-width:45px; text-align:right;\">2,3%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:10px;\">\n <div style=\"font-size:13px; min-width:80px; color:var(--body);\">Salonta<\/div>\n <div style=\"flex:1; height:22px; background:var(--border); border-radius:6px; overflow:hidden;\"><div style=\"width:2.3%; height:100%; background:#B0BEC5; border-radius:6px;\"><\/div><\/div>\n <div style=\"font-size:14px; font-weight:700; min-width:45px; text-align:right;\">2,3%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:10px;\">\n <div style=\"font-size:13px; min-width:80px; color:var(--body);\">Timi\u0219oara<\/div>\n <div style=\"flex:1; height:22px; background:var(--border); border-radius:6px; overflow:hidden;\"><div style=\"width:2.3%; height:100%; background:#B0BEC5; border-radius:6px;\"><\/div><\/div>\n <div style=\"font-size:14px; font-weight:700; min-width:45px; text-align:right;\">2,3%<\/div>\n <\/div>\n <\/div>\n <div style=\"margin-top:10px; font-size:13px; font-weight:700; color:var(--body); text-transform:uppercase; letter-spacing:1px;\">\u021aar\u0103<\/div>\n <div style=\"margin-top:6px; font-size:13px; color:var(--body);\">Rom\u00e2nia 87,5% \u00b7 UK 2,9% \u00b7 Germania 2,1% \u00b7 Italia 2,1% \u00b7 Ungaria 1,4%<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"card\">\n <div class=\"card-title\"><span class=\"dot orange\"><\/span> Ce tip de con\u021binut func\u021bioneaz\u0103 cel mai bine<\/div>\n \n <div style=\"margin-bottom:20px;\">\n <div style=\"font-size:13px; font-weight:700; margin-bottom:12px; color:var(--body); text-transform:uppercase; letter-spacing:1px;\">Urm\u0103ritori noi \u2014 de unde vin<\/div>\n <div style=\"display:flex; gap:12px; margin-bottom:6px;\">\n <div style=\"flex:84.8; height:36px; background:var(--green); border-radius:8px 0 0 8px; display:flex; align-items:center; justify-content:center; color:#fff; font-weight:700; font-size:13px;\">Reels 84,8%<\/div>\n <div style=\"flex:15.2; height:36px; background:var(--orange); border-radius:0 8px 8px 0; display:flex; align-items:center; justify-content:center; color:#fff; font-weight:700; font-size:12px;\">Post\u0103ri<\/div>\n <\/div>\n <div style=\"font-size:12px; color:var(--body);\">Videoclipurile scurte (Reels) aduc 85% din urm\u0103ritorii noi<\/div>\n <\/div>\n\n <div style=\"margin-bottom:20px;\">\n <div style=\"font-size:13px; font-weight:700; margin-bottom:12px; color:var(--body); text-transform:uppercase; letter-spacing:1px;\">Interac\u021biuni \u2014 pe tip de con\u021binut<\/div>\n <div style=\"display:flex; flex-direction:column; gap:6px;\">\n <div style=\"display:flex; align-items:center; gap:10px;\">\n <div style=\"font-size:13px; min-width:60px; color:var(--body);\">Reels<\/div>\n <div style=\"flex:1; height:20px; background:var(--border); border-radius:6px; overflow:hidden;\"><div style=\"width:38.9%; height:100%; background:var(--green); border-radius:6px;\"><\/div><\/div>\n <div style=\"font-size:13px; font-weight:700; min-width:40px; text-align:right;\">38,9%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:10px;\">\n <div style=\"font-size:13px; min-width:60px; color:var(--body);\">Fotografii<\/div>\n <div style=\"flex:1; height:20px; background:var(--border); border-radius:6px; overflow:hidden;\"><div style=\"width:28.8%; height:100%; background:#0081FB; border-radius:6px;\"><\/div><\/div>\n <div style=\"font-size:13px; font-weight:700; min-width:40px; text-align:right;\">28,8%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:10px;\">\n <div style=\"font-size:13px; min-width:60px; color:var(--body);\">Stories<\/div>\n <div style=\"flex:1; height:20px; background:var(--border); border-radius:6px; overflow:hidden;\"><div style=\"width:21.3%; height:100%; background:var(--orange); border-radius:6px;\"><\/div><\/div>\n <div style=\"font-size:13px; font-weight:700; min-width:40px; text-align:right;\">21,3%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:10px;\">\n <div style=\"font-size:13px; min-width:60px; color:var(--body);\">Link-uri<\/div>\n <div style=\"flex:1; height:20px; background:var(--border); border-radius:6px; overflow:hidden;\"><div style=\"width:6.6%; height:100%; background:#B0BEC5; border-radius:6px;\"><\/div><\/div>\n <div style=\"font-size:13px; font-weight:700; min-width:40px; text-align:right;\">6,6%<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div>\n <div style=\"font-size:13px; font-weight:700; margin-bottom:12px; color:var(--body); text-transform:uppercase; letter-spacing:1px;\">Cine interac\u021bioneaz\u0103<\/div>\n <div style=\"display:flex; gap:12px;\">\n <div style=\"flex:63.8; height:36px; background:var(--green); border-radius:8px 0 0 8px; display:flex; align-items:center; justify-content:center; color:#fff; font-weight:700; font-size:13px;\">Urm\u0103ritori 63,8%<\/div>\n <div style=\"flex:36.2; height:36px; background:#0081FB; border-radius:0 8px 8px 0; display:flex; align-items:center; justify-content:center; color:#fff; font-weight:700; font-size:13px;\">Persoane noi 36,2%<\/div>\n <\/div>\n <div style=\"font-size:12px; color:var(--body); margin-top:6px;\">36% din interac\u021biuni vin de la persoane care nu urm\u0103resc \u00eenc\u0103 pagina \u2014 semn bun de vizibilitate \u00een cre\u0219tere.<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"section-label\">Instagram \u2014 ultimele 3 luni<\/div>\n <div class=\"section-title\">Rezultatele pe Instagram (Ianuarie \u2014 Martie 2026)<\/div>\n <div class=\"section-sub\">Pe l\u00e2ng\u0103 Facebook, clinica este activ\u0103 \u0219i pe Instagram, unde videoclipurile scurte (Reels) atrag un public nou. Iat\u0103 rezultatele din ultimul trimestru:<\/div>\n\n <div class=\"kpi-grid\">\n <div class=\"kpi-card\">\n <div class=\"kpi-label\">Vizualiz\u0103ri con\u021binut<\/div>\n <div class=\"kpi-value\">233.402<\/div>\n <div class=\"kpi-sub\">72% de la persoane care nu urm\u0103reau pagina \u2014 con\u021binutul ajunge la oameni noi<\/div>\n <\/div>\n <div class=\"kpi-card accent\">\n <div class=\"kpi-label\">Persoane care au v\u0103zut profilul<\/div>\n <div class=\"kpi-value\">43.844<\/div>\n <div class=\"kpi-badge up\">+58,2% fa\u021b\u0103 de trimestrul anterior<\/div>\n <\/div>\n <div class=\"kpi-card lime\">\n <div class=\"kpi-label\">Interac\u021biuni<\/div>\n <div class=\"kpi-value\">1.886<\/div>\n <div class=\"kpi-sub\">90% organice (doar 10% din reclame)<\/div>\n <\/div>\n <div class=\"kpi-card\">\n <div class=\"kpi-label\">Urm\u0103ritori Instagram<\/div>\n <div class=\"kpi-value\">1.082<\/div>\n <div class=\"kpi-badge up\">+10,4% \u00een 3 luni (+105 net)<\/div>\n <\/div>\n <\/div>\n\n <div class=\"row row-2\">\n <div class=\"card\">\n <div class=\"card-title\"><span class=\"dot\" style=\"background:#E1306C;\"><\/span> Activitate pe profil \u2014 oameni care au ac\u021bionat<\/div>\n <div style=\"display:grid; grid-template-columns:repeat(3,1fr); gap:14px; margin-bottom:20px;\">\n <div style=\"text-align:center; padding:18px; background:var(--green-light); border-radius:var(--radius-sm);\">\n <div style=\"font-size:26px; font-weight:700; color:var(--green-dark);\">2.317<\/div>\n <div style=\"font-size:12px; color:var(--body); margin-top:4px;\">Vizite pe profil<\/div>\n <div style=\"font-size:11px; color:var(--green); font-weight:600;\">+60,5%<\/div>\n <\/div>\n <div style=\"text-align:center; padding:18px; background:var(--orange-light); border-radius:var(--radius-sm);\">\n <div style=\"font-size:26px; font-weight:700; color:#BF6C00;\">56<\/div>\n <div style=\"font-size:12px; color:var(--body); margin-top:4px;\">Click-uri pe link-ul din bio<\/div>\n <div style=\"font-size:11px; color:var(--orange); font-weight:600;\">+43,6%<\/div>\n <\/div>\n <div style=\"text-align:center; padding:18px; background:rgba(124,77,255,0.08); border-radius:var(--radius-sm);\">\n <div style=\"font-size:26px; font-weight:700; color:#7C4DFF;\">26<\/div>\n <div style=\"font-size:12px; color:var(--body); margin-top:4px;\">Click-uri pe adresa clinicii<\/div>\n <div style=\"font-size:11px; color:#7C4DFF; font-weight:600;\">+160%<\/div>\n <\/div>\n <\/div>\n <div style=\"font-size:13px; color:var(--body); line-height:1.6;\">\n Toate aceste cifre au crescut semnificativ fa\u021b\u0103 de trimestrul anterior \u2014 tot mai mul\u021bi oameni caut\u0103 activ clinica pe Instagram, dau click s\u0103 vad\u0103 site-ul sau caut\u0103 adresa pe Google Maps.\n <\/div>\n <\/div>\n\n <div class=\"card\">\n <div class=\"card-title\"><span class=\"dot\" style=\"background:#E1306C;\"><\/span> Cine urm\u0103re\u0219te pe Instagram<\/div>\n <div style=\"display:grid; grid-template-columns:1fr 1fr; gap:20px;\">\n <div>\n <div style=\"font-size:13px; font-weight:700; margin-bottom:10px; color:var(--body); text-transform:uppercase; letter-spacing:1px;\">Gen<\/div>\n <div style=\"display:flex; gap:4px; margin-bottom:12px;\">\n <div style=\"flex:72.5; height:32px; background:#E1306C; border-radius:8px 0 0 8px; display:flex; align-items:center; justify-content:center; color:#fff; font-weight:700; font-size:12px;\">Femei 72,5%<\/div>\n <div style=\"flex:27.5; height:32px; background:#486581; border-radius:0 8px 8px 0; display:flex; align-items:center; justify-content:center; color:#fff; font-weight:700; font-size:12px;\">B\u0103rba\u021bi<\/div>\n <\/div>\n <div style=\"font-size:13px; font-weight:700; margin-bottom:10px; color:var(--body); text-transform:uppercase; letter-spacing:1px;\">V\u00e2rst\u0103<\/div>\n <div style=\"display:flex; flex-direction:column; gap:5px;\">\n <div style=\"display:flex; align-items:center; gap:8px;\">\n <div style=\"font-size:12px; min-width:40px; color:var(--body);\">25\u201334<\/div>\n <div style=\"flex:1; height:18px; background:var(--border); border-radius:5px; overflow:hidden;\"><div style=\"width:41.7%; height:100%; background:#E1306C; border-radius:5px;\"><\/div><\/div>\n <div style=\"font-size:13px; font-weight:700; min-width:40px; text-align:right;\">41,7%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:8px;\">\n <div style=\"font-size:12px; min-width:40px; color:var(--body);\">35\u201344<\/div>\n <div style=\"flex:1; height:18px; background:var(--border); border-radius:5px; overflow:hidden;\"><div style=\"width:27.4%; height:100%; background:#E1306C; border-radius:5px;\"><\/div><\/div>\n <div style=\"font-size:13px; font-weight:700; min-width:40px; text-align:right;\">27,4%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:8px;\">\n <div style=\"font-size:12px; min-width:40px; color:var(--body);\">18\u201324<\/div>\n <div style=\"flex:1; height:18px; background:var(--border); border-radius:5px; overflow:hidden;\"><div style=\"width:13.3%; height:100%; background:var(--orange); border-radius:5px;\"><\/div><\/div>\n <div style=\"font-size:13px; font-weight:700; min-width:40px; text-align:right;\">13,3%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:8px;\">\n <div style=\"font-size:12px; min-width:40px; color:var(--body);\">45\u201354<\/div>\n <div style=\"flex:1; height:18px; background:var(--border); border-radius:5px; overflow:hidden;\"><div style=\"width:10.5%; height:100%; background:#B0BEC5; border-radius:5px;\"><\/div><\/div>\n <div style=\"font-size:13px; font-weight:700; min-width:40px; text-align:right;\">10,5%<\/div>\n <\/div>\n <\/div>\n <\/div>\n <div>\n <div style=\"font-size:13px; font-weight:700; margin-bottom:10px; color:var(--body); text-transform:uppercase; letter-spacing:1px;\">Ora\u0219<\/div>\n <div style=\"display:flex; flex-direction:column; gap:5px;\">\n <div style=\"display:flex; align-items:center; gap:8px;\">\n <div style=\"font-size:12px; min-width:70px; color:var(--body);\">Oradea<\/div>\n <div style=\"flex:1; height:18px; background:var(--border); border-radius:5px; overflow:hidden;\"><div style=\"width:47%; height:100%; background:#E1306C; border-radius:5px;\"><\/div><\/div>\n <div style=\"font-size:13px; font-weight:700; min-width:35px; text-align:right;\">47%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:8px;\">\n <div style=\"font-size:12px; min-width:70px; color:var(--body);\">Bucure\u0219ti<\/div>\n <div style=\"flex:1; height:18px; background:var(--border); border-radius:5px; overflow:hidden;\"><div style=\"width:4.5%; height:100%; background:var(--orange); border-radius:5px;\"><\/div><\/div>\n <div style=\"font-size:13px; font-weight:700; min-width:35px; text-align:right;\">4,5%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:8px;\">\n <div style=\"font-size:12px; min-width:70px; color:var(--body);\">Cluj-Napoca<\/div>\n <div style=\"flex:1; height:18px; background:var(--border); border-radius:5px; overflow:hidden;\"><div style=\"width:3.9%; height:100%; background:var(--orange); border-radius:5px;\"><\/div><\/div>\n <div style=\"font-size:13px; font-weight:700; min-width:35px; text-align:right;\">3,9%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:8px;\">\n <div style=\"font-size:12px; min-width:70px; color:var(--body);\">S\u00e2ntandrei<\/div>\n <div style=\"flex:1; height:18px; background:var(--border); border-radius:5px; overflow:hidden;\"><div style=\"width:2.3%; height:100%; background:#B0BEC5; border-radius:5px;\"><\/div><\/div>\n <div style=\"font-size:13px; font-weight:700; min-width:35px; text-align:right;\">2,3%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:8px;\">\n <div style=\"font-size:12px; min-width:70px; color:var(--body);\">Arad<\/div>\n <div style=\"flex:1; height:18px; background:var(--border); border-radius:5px; overflow:hidden;\"><div style=\"width:1.6%; height:100%; background:#B0BEC5; border-radius:5px;\"><\/div><\/div>\n <div style=\"font-size:13px; font-weight:700; min-width:35px; text-align:right;\">1,6%<\/div>\n <\/div>\n <\/div>\n <div style=\"margin-top:14px; font-size:13px; font-weight:700; color:var(--body); text-transform:uppercase; letter-spacing:1px;\">Ce func\u021bioneaz\u0103<\/div>\n <div style=\"display:flex; flex-direction:column; gap:5px; margin-top:8px;\">\n <div style=\"display:flex; align-items:center; gap:8px;\">\n <div style=\"font-size:12px; min-width:70px; color:var(--body);\">Reels<\/div>\n <div style=\"flex:1; height:18px; background:var(--border); border-radius:5px; overflow:hidden;\"><div style=\"width:55.3%; height:100%; background:var(--green); border-radius:5px;\"><\/div><\/div>\n <div style=\"font-size:13px; font-weight:700; min-width:35px; text-align:right;\">55,3%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:8px;\">\n <div style=\"font-size:12px; min-width:70px; color:var(--body);\">Stories<\/div>\n <div style=\"flex:1; height:18px; background:var(--border); border-radius:5px; overflow:hidden;\"><div style=\"width:26.5%; height:100%; background:var(--orange); border-radius:5px;\"><\/div><\/div>\n <div style=\"font-size:13px; font-weight:700; min-width:35px; text-align:right;\">26,5%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:8px;\">\n <div style=\"font-size:12px; min-width:70px; color:var(--body);\">Post\u0103ri<\/div>\n <div style=\"flex:1; height:18px; background:var(--border); border-radius:5px; overflow:hidden;\"><div style=\"width:18.2%; height:100%; background:#B0BEC5; border-radius:5px;\"><\/div><\/div>\n <div style=\"font-size:13px; font-weight:700; min-width:35px; text-align:right;\">18,2%<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"section-label\">Ce ne arat\u0103 cifrele<\/div>\n <div class=\"section-title\">Concluzii pe \u00een\u021belesul tuturor<\/div>\n <div class=\"section-sub\"><\/div>\n\n <div style=\"display:grid; grid-template-columns:1fr 1fr; gap:16px; margin-bottom:20px;\">\n <div class=\"insight\" style=\"margin:0;\">\n <div class=\"insight-icon\">\ud83d\udcc9<\/div>\n <div class=\"insight-text\">\n <strong>Costul per pacient poten\u021bial a sc\u0103zut cu 60%.<\/strong> La \u00eenceput (2024) pl\u0103team ~89 RON pe Facebook pentru un formular completat. Acum media este ~36 RON, cu cel mai bun rezultat de 19 RON (Zilele Pedodon\u021biei).\n <\/div>\n <\/div>\n <div class=\"insight\" style=\"margin:0;\">\n <div class=\"insight-icon\">\ud83d\udd0d<\/div>\n <div class=\"insight-text\">\n <strong>Google este cea mai puternic\u0103 surs\u0103.<\/strong> C\u00e2nd cineva caut\u0103 activ pe Google un tratament stomatologic \u00een Oradea, clinica apare printre primele rezultate. Aceast\u0103 surs\u0103 a adus peste 1.500 de pacien\u021bi poten\u021biali.\n <\/div>\n <\/div>\n <\/div>\n <div style=\"display:grid; grid-template-columns:1fr 1fr 1fr; gap:16px;\">\n <div class=\"insight\" style=\"margin:0;\">\n <div class=\"insight-icon\">\u2b50<\/div>\n <div class=\"insight-text\">\n <strong>Brandul \u201eDental Art\" cre\u0219te.<\/strong> 157 de persoane au c\u0103utat direct \u201eDental Art\" pe Google \u2014 semn clar c\u0103 tot mai mul\u021bi oameni cunosc clinica.\n <\/div>\n <\/div>\n <div class=\"insight\" style=\"margin:0;\">\n <div class=\"insight-icon\">\ud83c\udfaf<\/div>\n <div class=\"insight-text\">\n <strong>Evenimentele tematice dau cele mai bune rezultate.<\/strong> Scanning Day (79 pacien\u021bi la 19 RON) \u0219i Zilele Pedodon\u021biei (42 pacien\u021bi la 19 RON) \u2014 cele mai mici costuri din toate campaniile. Total 121 pacien\u021bi poten\u021biali din doar 2 evenimente.\n <\/div>\n <\/div>\n <div class=\"insight\" style=\"margin:0;\">\n <div class=\"insight-icon\">\ud83d\udcc8<\/div>\n <div class=\"insight-text\">\n <strong>Comunitatea online a crescut cu +542%.<\/strong> 78.092 de interac\u021biuni \u2014 clinica e mult mai vizibil\u0103. Reels-urile aduc 85% din urm\u0103ritorii noi.\n <\/div>\n <\/div>\n <\/div>\n\n\n\n\n<\/div>\n\n<div class=\"footer\">\n Raport preg\u0103tit de BOLD Marketing Agency \u00b7 Aprilie 2026<br>\n Date din Meta Ads Manager & Google Ads \u00b7 Septembrie 2024 \u2014 Aprilie 2026\n<\/div>\n\n<script>\nChart.defaults.font.family = \"'DM Sans', sans-serif\";\nChart.defaults.font.size = 12;\nChart.defaults.color = '#486581';\n\nconst months = ['Sep 24','Oct 24','Nov 24','Dec 24','Ian 25','Feb 25','Mar 25','Apr 25','Mai 25','Iun 25','Iul 25','Aug 25','Sep 25','Oct 25','Nov 25','Dec 25','Ian 26','Feb 26','Mar 26'];\nconst spendData = [196,719,1429,1576,289,895,1572,1827,1646,1572,3219,3613,1022,1865,2448,2104,1795,1222,1603];\nconst leadsData = [0,9,13,18,4,6,9,64,35,6,21,18,2,24,52,55,37,44,43];\nconst formLeads = [0,9,13,18,4,0,0,0,0,0,0,0,0,24,52,55,36,44,43];\nconst siteConv = [0,0,0,0,0,6,9,64,35,6,21,18,2,0,0,0,1,0,0];\nconst cplData = leadsData.map((l, i) => l > 0 ? Math.round(spendData[i]\/l) : null);\n\nconst ctx = document.getElementById('trendChart').getContext('2d');\n\nconst chartConfig = {\n type: 'bar',\n data: {\n labels: months,\n datasets: [{\n label: 'Buget lunar (RON)',\n data: spendData,\n backgroundColor: spendData.map((_, i) => i >= 13 ? '#4BAE4F' : 'rgba(75,174,79,0.3)'),\n borderRadius: 6,\n borderSkipped: false,\n barPercentage: 0.7,\n }]\n },\n options: {\n responsive: true,\n maintainAspectRatio: false,\n plugins: {\n legend: { display: false },\n tooltip: {\n backgroundColor: '#2E2E2E', padding: 12, cornerRadius: 10,\n titleFont: { weight: '700' },\n }\n },\n scales: {\n y: {\n beginAtZero: true,\n stacked: false,\n grid: { color: 'rgba(0,0,0,0.04)' },\n border: { display: false },\n ticks: { callback: v => v.toLocaleString('ro-RO') + ' RON' }\n },\n x: { grid: { display: false }, border: { display: false }, stacked: false }\n }\n }\n};\n\nconst trendChart = new Chart(ctx, chartConfig);\n\nfunction switchChart(type) {\n document.querySelectorAll('.tab-btn').forEach(b => b.classList.remove('active'));\n event.target.classList.add('active');\n \n if (type === 'spend') {\n trendChart.data.datasets = [{\n label: 'Buget lunar (RON)',\n data: spendData,\n backgroundColor: spendData.map((_, i) => i >= 13 ? '#4BAE4F' : 'rgba(75,174,79,0.3)'),\n borderRadius: 6, borderSkipped: false, barPercentage: 0.7,\n }];\n trendChart.options.scales.y.stacked = false;\n trendChart.options.scales.x.stacked = false;\n trendChart.options.scales.y.ticks.callback = v => v.toLocaleString('ro-RO') + ' RON';\n trendChart.options.plugins.legend.display = false;\n } else if (type === 'leads') {\n trendChart.data.datasets = [{\n label: 'Formulare Facebook',\n data: formLeads,\n backgroundColor: '#FFB74D',\n borderRadius: 6, borderSkipped: false, barPercentage: 0.7,\n stack: 'stack1',\n },{\n label: 'Conversii pe site',\n data: siteConv,\n backgroundColor: '#0081FB',\n borderRadius: 6, borderSkipped: false, barPercentage: 0.7,\n stack: 'stack1',\n }];\n trendChart.options.scales.y.stacked = true;\n trendChart.options.scales.x.stacked = true;\n trendChart.options.scales.y.ticks.callback = v => v + ' persoane';\n trendChart.options.plugins.legend.display = true;\n } else {\n trendChart.data.datasets = [{\n label: 'Cost per persoan\u0103 (RON)',\n data: cplData,\n backgroundColor: cplData.map(v => v !== null ? (v < 50 ? '#4BAE4F' : v < 100 ? '#FFB74D' : '#E57373') : 'transparent'),\n borderRadius: 6, borderSkipped: false, barPercentage: 0.7,\n }];\n trendChart.options.scales.y.stacked = false;\n trendChart.options.scales.x.stacked = false;\n trendChart.options.scales.y.ticks.callback = v => v + ' RON';\n trendChart.options.plugins.legend.display = false;\n }\n trendChart.update();\n}\n\n\/\/ Ad Group Chart\nnew Chart(document.getElementById('adGroupChart'), {\n type: 'bar',\n data: {\n labels: ['Cabinet stomatologic', 'Radiologie', 'Dentist copii', 'Implant dentar', 'Ortodon\u021bie', 'Protetic\u0103', 'Branded \"Dental Art\"', 'Plomb\u0103', 'Parodontolog'],\n datasets: [{\n label: 'Pacien\u021bi poten\u021biali',\n data: [404, 148, 124, 101, 59, 57, 157, 24, 8],\n backgroundColor: ['#4BAE4F','#4BAE4F','#4BAE4F','#4BAE4F','#4BAE4F','#4BAE4F','#FFB74D','#99CC33','#99CC33'],\n borderRadius: 6,\n barPercentage: 0.65,\n }]\n },\n options: {\n indexAxis: 'y',\n responsive: true,\n maintainAspectRatio: false,\n plugins: {\n legend: { display: false },\n tooltip: {\n backgroundColor: '#2E2E2E', padding: 12, cornerRadius: 10,\n callbacks: { label: ctx => ctx.parsed.x + ' pacien\u021bi poten\u021biali' }\n }\n },\n scales: {\n x: { grid: { color: 'rgba(0,0,0,0.04)' }, border: { display: false }, ticks: { callback: v => v } },\n y: { grid: { display: false }, border: { display: false } }\n }\n }\n});\n\n\/\/ Meta Campaign Chart\nnew Chart(document.getElementById('metaCampaignChart'), {\n type: 'doughnut',\n data: {\n labels: ['Campanie general\u0103 (site)','Reclame video','Formulare generale (2025)','Formulare generale (2024)','Diaspora','Formulare (2026)','Pedodon\u021bie','Altele'],\n datasets: [{\n data: [7683, 6691, 4235, 3728, 3473, 1704, 791, 635],\n backgroundColor: ['#FFB74D','#486581','#4BAE4F','#99CC33','#E57373','#0081FB','#7C4DFF','#B0BEC5'],\n borderWidth: 0, borderRadius: 4,\n }]\n },\n options: {\n responsive: true,\n maintainAspectRatio: false,\n cutout: '60%',\n plugins: {\n legend: { position: 'bottom', labels: { boxWidth: 10, padding: 8, font: { size: 11 } } },\n tooltip: {\n backgroundColor: '#2E2E2E', padding: 12, cornerRadius: 10,\n callbacks: { label: ctx => ctx.label + ': ' + ctx.parsed.toLocaleString('ro-RO') + ' RON' }\n }\n }\n }\n});\n<\/script>\n<script>\n\/\/ \u2500\u2500 Sortable tables \u2500\u2500\nfunction parseNum(str) {\n if (!str) return -Infinity;\n const s = str.toString().replace(\/<[^>]*>\/g, '').trim();\n \/\/ Extract number: handle \"167\", \"4.235\", \"25 RON\", \"19 RON \u2b50\", \"130 RON\", \"< 10%\", \"\u2014\"\n if (s === '\u2014' || s === '-' || s === '') return -Infinity;\n const cleaned = s.replace(\/[^\\d.,%-]\/g, '').replace(\/\\.\/g, '').replace(',', '.');\n const num = parseFloat(cleaned);\n return isNaN(num) ? -Infinity : num;\n}\n\nfunction makeSortable(table) {\n const headers = table.querySelectorAll('thead th');\n headers.forEach((th, colIdx) => {\n th.addEventListener('click', () => {\n const tbody = table.querySelector('tbody');\n const rows = Array.from(tbody.querySelectorAll('tr'));\n const isAsc = th.classList.contains('sort-asc');\n \n \/\/ Reset all headers\n headers.forEach(h => h.classList.remove('sort-asc', 'sort-desc'));\n \n \/\/ Determine sort direction\n const dir = isAsc ? 'desc' : 'asc';\n th.classList.add('sort-' + dir);\n \n rows.sort((a, b) => {\n const cellA = a.cells[colIdx];\n const cellB = b.cells[colIdx];\n if (!cellA || !cellB) return 0;\n \n const textA = cellA.textContent.trim();\n const textB = cellB.textContent.trim();\n const numA = parseNum(textA);\n const numB = parseNum(textB);\n \n \/\/ If both are numbers, sort numerically\n if (numA > -Infinity && numB > -Infinity) {\n return dir === 'asc' ? numA - numB : numB - numA;\n }\n \/\/ Otherwise sort alphabetically\n return dir === 'asc' ? textA.localeCompare(textB, 'ro') : textB.localeCompare(textA, 'ro');\n });\n \n rows.forEach(row => tbody.appendChild(row));\n });\n });\n}\n\n\/\/ Initialize sorting on all data tables\ndocument.querySelectorAll('.data-table').forEach(makeSortable);\n\n\/\/ Re-init auction table (rendered before makeSortable was available)\nconst auctionTbl = document.querySelector('#auctionTable .data-table');\nif (auctionTbl) makeSortable(auctionTbl);\n<\/script>\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Dental Art \u2014 Raport Rezultate Publicitate Raport Rezultate Publicitate Online Preg\u0103tit de BOLD Marketing Agency Septembrie 2024 \u2014 Aprilie 2026 Prezentare general\u0103 […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_joinchat":[],"footnotes":""},"folder":[],"class_list":["post-5140","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dental-art.ro\/it\/wp-json\/wp\/v2\/pages\/5140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dental-art.ro\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dental-art.ro\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dental-art.ro\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dental-art.ro\/it\/wp-json\/wp\/v2\/comments?post=5140"}],"version-history":[{"count":0,"href":"https:\/\/dental-art.ro\/it\/wp-json\/wp\/v2\/pages\/5140\/revisions"}],"wp:attachment":[{"href":"https:\/\/dental-art.ro\/it\/wp-json\/wp\/v2\/media?parent=5140"}],"wp:term":[{"taxonomy":"folder","embeddable":true,"href":"https:\/\/dental-art.ro\/it\/wp-json\/wp\/v2\/folder?post=5140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

\n\t\t\t\t

\n\t\t\t\t\t\n\n\n\n\nDental Art \u2014 Raport Rezultate Publicitate<\/title>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=DM+Sans:ital,opsz,wght@0,9..40,300;0,9..40,500;0,9..40,700;1,9..40,400&display=swap\" rel=\"stylesheet\">\n<script src=\"https:\/\/cdn.jsdelivr.net\/npm\/chart.js@4.4.0\/dist\/chart.umd.min.js\"><\/script>\n<style>\n:root {\n --green: #4BAE4F;\n --green-light: rgba(75,174,79,0.10);\n --green-dark: #3a8a3d;\n --orange: #FFB74D;\n --orange-light: rgba(255,183,77,0.10);\n --lime: #99CC33;\n --headline: #2E2E2E;\n --body: #486581;\n --bg: #F7FAF7;\n --card: #FFFFFF;\n --border: #E8EFE8;\n --radius: 20px;\n --radius-sm: 12px;\n}\n* { margin:0; padding:0; box-sizing:border-box; }\nbody {\n font-family: 'DM Sans', sans-serif;\n background: var(--bg);\n color: var(--headline);\n line-height: 1.6;\n -webkit-font-smoothing: antialiased;\n}\n\n.header {\n background: var(--headline);\n padding: 28px 40px;\n display: flex;\n align-items: center;\n justify-content: space-between;\n gap: 20px;\n}\n.header-left { display:flex; align-items:center; gap:18px; }\n.header img { height: 48px; border-radius: 8px; }\n.header-title { color:#fff; font-size:13px; font-weight:500; opacity:0.7; letter-spacing:0.5px; }\n.header-period {\n background: var(--green);\n color: #fff;\n padding: 8px 20px;\n border-radius: 100px;\n font-size: 13px;\n font-weight: 700;\n}\n\n.container { max-width: 1260px; margin: 0 auto; padding: 32px 24px 60px; }\n\n.section-label {\n font-size: 11px;\n font-weight: 700;\n text-transform: uppercase;\n letter-spacing: 2.5px;\n color: var(--green);\n margin-bottom: 8px;\n}\n.section-title {\n font-size: 26px;\n font-weight: 700;\n color: var(--headline);\n margin-bottom: 6px;\n line-height: 1.2;\n}\n.section-sub {\n font-size: 15px;\n color: var(--body);\n margin-bottom: 24px;\n max-width: 700px;\n}\n\n.kpi-grid {\n display: grid;\n grid-template-columns: repeat(4, 1fr);\n gap: 16px;\n margin-bottom: 36px;\n}\n.kpi-card {\n background: var(--card);\n border: 1px solid var(--border);\n border-radius: var(--radius);\n padding: 28px 24px;\n position: relative;\n overflow: hidden;\n transition: transform 0.2s, box-shadow 0.2s;\n}\n.kpi-card:hover {\n transform: translateY(-3px);\n box-shadow: 0 8px 30px rgba(75,174,79,0.1);\n}\n.kpi-card::before {\n content: '';\n position: absolute;\n top: 0; left: 0; right: 0;\n height: 4px;\n background: var(--green);\n border-radius: var(--radius) var(--radius) 0 0;\n}\n.kpi-card.accent::before { background: var(--orange); }\n.kpi-card.lime::before { background: var(--lime); }\n.kpi-label {\n font-size: 12px;\n font-weight: 600;\n color: var(--body);\n margin-bottom: 8px;\n}\n.kpi-value {\n font-size: 36px;\n font-weight: 700;\n color: var(--headline);\n line-height: 1.1;\n}\n.kpi-value small { font-size: 18px; font-weight: 500; color: var(--body); }\n.kpi-sub {\n font-size: 13px;\n color: var(--body);\n margin-top: 6px;\n line-height: 1.4;\n}\n.kpi-badge {\n display: inline-block;\n padding: 4px 12px;\n border-radius: 100px;\n font-size: 12px;\n font-weight: 700;\n margin-top: 8px;\n}\n.kpi-badge.up { background: var(--green-light); color: var(--green-dark); }\n\n.row { display: grid; gap: 20px; margin-bottom: 28px; }\n.row-2 { grid-template-columns: 1fr 1fr; }\n.row-3-1 { grid-template-columns: 2fr 1fr; }\n\n.card {\n background: var(--card);\n border: 1px solid var(--border);\n border-radius: var(--radius);\n padding: 28px;\n}\n.card-title {\n font-size: 16px;\n font-weight: 700;\n margin-bottom: 20px;\n display: flex;\n align-items: center;\n gap: 10px;\n}\n.card-title .dot {\n width: 10px; height: 10px;\n border-radius: 50%;\n background: var(--green);\n display: inline-block;\n}\n.card-title .dot.orange { background: var(--orange); }\n\n\/* Platform blocks *\/\n.platform-block {\n padding: 22px;\n border-radius: var(--radius-sm);\n margin-bottom: 14px;\n}\n.platform-block.google { background: linear-gradient(135deg, rgba(234,67,53,0.06), rgba(251,188,5,0.06)); border: 1px solid rgba(234,67,53,0.12); }\n.platform-block.meta { background: linear-gradient(135deg, rgba(0,129,251,0.06), rgba(0,194,255,0.06)); border: 1px solid rgba(0,129,251,0.12); }\n.platform-block-header { display:flex; align-items:center; gap:12px; margin-bottom:14px; }\n.platform-icon {\n width: 36px; height: 36px;\n border-radius: 10px;\n display: flex;\n align-items: center;\n justify-content: center;\n font-weight: 700;\n font-size: 13px;\n color: #fff;\n flex-shrink: 0;\n}\n.platform-icon.meta-bg { background: linear-gradient(135deg, #0081FB, #00C2FF); }\n.platform-icon.google-bg { background: linear-gradient(135deg, #EA4335, #FBBC05); }\n.platform-name { font-weight: 700; font-size: 15px; }\n.platform-stats { display:grid; grid-template-columns: repeat(3,1fr); gap:12px; }\n.pstat { text-align:center; }\n.pstat-val { font-size:22px; font-weight:700; }\n.pstat-label { font-size:11px; color:var(--body); margin-top:2px; }\n\n\/* Table *\/\n.data-table {\n width: 100%;\n border-collapse: collapse;\n font-size: 14px;\n}\n.data-table thead th {\n text-align: left;\n padding: 12px 14px;\n font-size: 11px;\n font-weight: 700;\n text-transform: uppercase;\n letter-spacing: 1px;\n color: var(--body);\n border-bottom: 2px solid var(--border);\n cursor: pointer;\n user-select: none;\n position: relative;\n padding-right: 22px;\n transition: color 0.2s;\n}\n.data-table thead th:hover { color: var(--green); }\n.data-table thead th::after {\n content: '\u21c5';\n position: absolute;\n right: 6px;\n top: 50%;\n transform: translateY(-50%);\n font-size: 10px;\n opacity: 0.3;\n}\n.data-table thead th.sort-asc::after { content: '\u25b2'; opacity: 0.8; color: var(--green); }\n.data-table thead th.sort-desc::after { content: '\u25bc'; opacity: 0.8; color: var(--green); }\n.data-table thead th:not(:first-child) { text-align: right; }\n.data-table tbody td {\n padding: 14px;\n border-bottom: 1px solid var(--border);\n vertical-align: middle;\n}\n.data-table tbody td:not(:first-child) { text-align: right; font-variant-numeric: tabular-nums; }\n.data-table tbody tr:hover { background: var(--green-light); }\n.data-table tbody tr:last-child td { border-bottom: none; }\n.campaign-name { font-weight: 600; max-width: 280px; }\n.mini-bar {\n height: 6px; border-radius: 3px;\n background: var(--border); overflow: hidden; margin-top: 4px; min-width:80px;\n}\n.mini-bar-fill { height: 100%; border-radius: 3px; background: var(--green); }\n\n\/* Tabs *\/\n.tabs {\n display: flex; gap: 4px; margin-bottom: 20px;\n background: var(--bg); border-radius: 100px; padding: 4px; width: fit-content;\n}\n.tab-btn {\n padding: 8px 20px; border: none; background: none; border-radius: 100px;\n font-family: inherit; font-size: 13px; font-weight: 600;\n color: var(--body); cursor: pointer; transition: all 0.2s;\n}\n.tab-btn.active { background: var(--green); color: #fff; }\n\n.chart-wrap { position: relative; height: 320px; }\n\n\/* Insight boxes *\/\n.insight {\n display: flex; gap: 14px; padding: 18px 20px;\n background: var(--green-light); border-radius: var(--radius-sm);\n margin-bottom: 12px; border-left: 4px solid var(--green);\n}\n.insight.warn { background: var(--orange-light); border-left-color: var(--orange); }\n.insight.next { background: #E8F0FE; border-left-color: #1A73E8; }\n.insight-icon { font-size: 22px; flex-shrink: 0; }\n.insight-text { font-size: 14px; color: var(--headline); line-height: 1.6; }\n.insight-text strong { color: var(--green-dark); }\n.insight.warn .insight-text strong { color: #BF6C00; }\n.insight.next .insight-text strong { color: #1A73E8; }\n\n\/* CTA box *\/\n.next-step-box {\n background: linear-gradient(135deg, var(--green), var(--green-dark));\n border-radius: var(--radius);\n padding: 36px 32px;\n color: #fff;\n margin-top: 8px;\n}\n.next-step-box h3 { font-size: 22px; margin-bottom: 12px; }\n.next-step-box p { font-size: 15px; opacity: 0.9; line-height: 1.7; max-width: 600px; }\n.next-step-box ul { margin-top: 16px; padding-left: 0; list-style: none; }\n.next-step-box li {\n padding: 8px 0; font-size: 15px; opacity: 0.95;\n border-bottom: 1px solid rgba(255,255,255,0.15);\n}\n.next-step-box li:last-child { border-bottom: none; }\n.next-step-box li::before { content: '\u2192 '; opacity: 0.7; }\n\n.footer {\n text-align: center; padding: 30px;\n font-size: 12px; color: var(--body); opacity: 0.7;\n}\n\n\/* \u2500\u2500 Tablet \u2500\u2500 *\/\n@media (max-width: 1024px) {\n .row-2, .row-3-1 { grid-template-columns: 1fr; }\n}\n\/* \u2500\u2500 Small Tablet \u2500\u2500 *\/\n@media (max-width: 900px) {\n .kpi-grid { grid-template-columns: repeat(2, 1fr); }\n .header { flex-direction: column; align-items: flex-start; gap: 14px; padding: 20px; }\n .container { padding: 24px 16px 40px; }\n .section-title { font-size: 22px; }\n .card { padding: 20px; }\n .chart-wrap { height: 260px; }\n [style*=\"grid-template-columns: repeat(5\"] { grid-template-columns: repeat(3, 1fr) !important; }\n [style*=\"grid-template-columns: 1fr 1fr;\"],\n [style*=\"grid-template-columns:1fr 1fr;\"] { grid-template-columns: 1fr !important; }\n [style*=\"grid-template-columns:repeat(3,1fr)\"],\n [style*=\"grid-template-columns: 1fr 1fr 1fr\"] { grid-template-columns: repeat(2, 1fr) !important; }\n}\n\/* \u2500\u2500 Mobile \u2500\u2500 *\/\n@media (max-width: 600px) {\n .kpi-grid { grid-template-columns: 1fr; gap: 12px; }\n .container { padding: 16px 12px 32px; }\n .header { padding: 16px; gap: 12px; }\n .header-left { flex-direction: column; align-items: flex-start; gap: 10px; }\n .header img { height: 36px !important; }\n .header-period { font-size: 11px; padding: 6px 14px; }\n .section-label { font-size: 10px; }\n .section-title { font-size: 19px; }\n .section-sub { font-size: 13px; }\n .card { padding: 16px; border-radius: 14px; }\n .card-title { font-size: 14px; flex-wrap: wrap; }\n .kpi-card { padding: 20px 16px; border-radius: 14px; }\n .kpi-value { font-size: 28px; }\n .kpi-value small { font-size: 14px; }\n .kpi-label { font-size: 11px; }\n .chart-wrap { height: 220px; }\n .tabs { width: 100%; justify-content: center; }\n .tab-btn { padding: 7px 12px; font-size: 11px; flex: 1; text-align: center; }\n \/* All inline grids \u2192 single column *\/\n [style*=\"grid-template-columns: repeat(5\"] { grid-template-columns: 1fr !important; }\n [style*=\"grid-template-columns:repeat(3,1fr)\"],\n [style*=\"grid-template-columns: repeat(3,1fr)\"],\n [style*=\"grid-template-columns: 1fr 1fr 1fr\"],\n [style*=\"grid-template-columns:1fr 1fr 1fr\"] { grid-template-columns: 1fr !important; }\n [style*=\"grid-template-columns: 1fr 1fr;\"],\n [style*=\"grid-template-columns:1fr 1fr;\"] { grid-template-columns: 1fr !important; }\n [style*=\"grid-template-columns:repeat(auto-fill\"] { grid-template-columns: repeat(2, 1fr) !important; }\n \/* Platform stats stay 3-col *\/\n .platform-stats { grid-template-columns: repeat(3, 1fr) !important; }\n .pstat-val { font-size: 18px; }\n .pstat-label { font-size: 10px; }\n .platform-block { padding: 16px; }\n \/* Tables compact *\/\n .data-table { font-size: 12px; }\n .data-table thead th { padding: 8px 6px; font-size: 9px; letter-spacing: 0.3px; padding-right: 16px; }\n .data-table thead th::after { right: 2px; font-size: 8px; }\n .data-table tbody td { padding: 10px 6px; }\n .campaign-name { max-width: 130px; font-size: 12px; }\n .mini-bar { min-width: 60px; }\n \/* Select full width *\/\n #auctionSelect { width: 100% !important; min-width: unset !important; font-size: 13px; }\n \/* Insights compact *\/\n .insight { padding: 14px; gap: 10px; }\n .insight-icon { font-size: 18px; }\n .insight-text { font-size: 13px; }\n \/* CPL card flex wrap *\/\n .kpi-card [style*=\"display:flex\"][style*=\"gap:12px\"] { flex-wrap: wrap; gap: 8px !important; }\n \/* Footer *\/\n .footer { font-size: 11px; padding: 20px 12px; }\n \/* Scroll hint on tables *\/\n [style*=\"overflow-x:auto\"] { -webkit-overflow-scrolling: touch; }\n}\n\/* \u2500\u2500 Very small \u2500\u2500 *\/\n@media (max-width: 380px) {\n .kpi-value { font-size: 24px; }\n .platform-stats { grid-template-columns: 1fr !important; }\n .pstat { padding: 8px 0; }\n [style*=\"grid-template-columns:repeat(auto-fill\"] { grid-template-columns: 1fr !important; }\n .data-table thead th { font-size: 8px; padding: 6px 4px; padding-right: 14px; }\n .data-table tbody td { padding: 8px 4px; font-size: 11px; }\n .campaign-name { max-width: 100px; }\n}\n\n\/* PDF\/Print *\/\n@media print {\n .header { position: static !important; }\n .card, .kpi-card, .insight { break-inside: avoid; }\n .section-label, .section-title { break-after: avoid; }\n}\n<\/style>\n<\/head>\n<body>\n\n<div class=\"header\">\n <div class=\"header-left\">\n <img decoding=\"async\" src=\"https:\/\/dental-art.ro\/wp-content\/uploads\/2024\/09\/logo-1024x416.jpg\" alt=\"Dental Art\" style=\"height:48px; border-radius:8px; background:#fff; padding:4px 10px;\">\n <div>\n <div class=\"header-title\" style=\"font-size:14px; opacity:0.9;\">Raport Rezultate Publicitate Online<\/div>\n <div class=\"header-title\">Preg\u0103tit de BOLD Marketing Agency<\/div>\n <\/div>\n <\/div>\n <div class=\"header-period\">Septembrie 2024 \u2014 Aprilie 2026<\/div>\n<\/div>\n\n<div class=\"container\">\n\n \n <div class=\"section-label\">Prezentare general\u0103<\/div>\n <div class=\"section-title\">Ce am realizat \u00een 19 luni de colaborare<\/div>\n <div class=\"section-sub\">Aceste cifre arat\u0103 c\u00e2\u021bi oameni au fost atra\u0219i de reclamele clinicii pe Google \u0219i pe Facebook\/Instagram, \u0219i c\u00e2\u021bi au f\u0103cut un pas concret: au completat un formular, au dat click s\u0103 sune, sau au vizitat pagina de contact.<\/div>\n\n <div class=\"kpi-grid\">\n <div class=\"kpi-card\">\n <div class=\"kpi-label\">Buget total investit \u00een reclame<\/div>\n <div class=\"kpi-value\">73.317 <small>RON<\/small><\/div>\n <div class=\"kpi-sub\">Pe Google + Facebook\/Instagram<\/div>\n <\/div>\n <div class=\"kpi-card accent\">\n <div class=\"kpi-label\">Pacien\u021bi poten\u021biali atra\u0219i<\/div>\n <div class=\"kpi-value\">1.977<\/div>\n <div class=\"kpi-sub\">1.517 din Google + 460 din Facebook & Instagram (298 formulare + 162 conversii site)<\/div>\n <\/div>\n <div class=\"kpi-card lime\">\n <div class=\"kpi-label\">Cost per pacient poten\u021bial (Facebook)<\/div>\n <div style=\"display:flex; align-items:center; gap:12px;\">\n <div style=\"font-size:28px; font-weight:700; color:#999; text-decoration:line-through;\">89 RON<\/div>\n <div style=\"font-size:22px; color:var(--body);\">\u2192<\/div>\n <div style=\"font-size:36px; font-weight:700; color:var(--green);\">36 RON<\/div>\n <\/div>\n <div class=\"kpi-badge up\">\u2193 60% reducere fa\u021b\u0103 de prima campanie<\/div>\n <div class=\"kpi-sub\">Cel mai bun rezultat: 19 RON (Zilele Pedodon\u021biei)<\/div>\n <\/div>\n <div class=\"kpi-card\">\n <div class=\"kpi-label\">Persoane care au v\u0103zut reclamele<\/div>\n <div class=\"kpi-value\">843K<\/div>\n <div class=\"kpi-sub\">Peste 843.000 de persoane unice pe Facebook \u0219i Instagram<\/div>\n <\/div>\n <\/div>\n\n <div class=\"card\" style=\"margin-bottom:36px; padding:24px 28px;\">\n <div class=\"card-title\"><span class=\"dot\"><\/span> Buget lunar actual (media feb\u2013mar 2026)<\/div>\n <div style=\"display:grid; grid-template-columns:1fr 1fr 1fr; gap:16px;\">\n <div style=\"text-align:center; padding:20px; background:linear-gradient(135deg, rgba(234,67,53,0.06), rgba(251,188,5,0.06)); border-radius:var(--radius-sm); border:1px solid rgba(234,67,53,0.12);\">\n <div style=\"font-size:13px; font-weight:600; color:var(--body); margin-bottom:6px;\">Google Ads<\/div>\n <div style=\"font-size:30px; font-weight:700; color:var(--headline);\">~2.248 <small style=\"font-size:14px; color:var(--body);\">RON\/lun\u0103<\/small><\/div>\n <div style=\"font-size:11px; color:var(--body); margin-top:4px;\">* medie orientativ\u0103 (total \u00f7 19 luni)<\/div>\n <\/div>\n <div style=\"text-align:center; padding:20px; background:linear-gradient(135deg, rgba(0,129,251,0.06), rgba(0,194,255,0.06)); border-radius:var(--radius-sm); border:1px solid rgba(0,129,251,0.12);\">\n <div style=\"font-size:13px; font-weight:600; color:var(--body); margin-bottom:6px;\">Facebook & Instagram<\/div>\n <div style=\"font-size:30px; font-weight:700; color:var(--headline);\">~1.413 <small style=\"font-size:14px; color:var(--body);\">RON\/lun\u0103<\/small><\/div>\n <div style=\"font-size:11px; color:var(--body); margin-top:4px;\">media feb (1.222) + mar (1.603)<\/div>\n <\/div>\n <div style=\"text-align:center; padding:20px; background:var(--green-light); border-radius:var(--radius-sm); border:1px solid rgba(75,174,79,0.2);\">\n <div style=\"font-size:13px; font-weight:600; color:var(--body); margin-bottom:6px;\">Total lunar<\/div>\n <div style=\"font-size:30px; font-weight:700; color:var(--green-dark);\">~3.661 <small style=\"font-size:14px; color:var(--body);\">RON\/lun\u0103<\/small><\/div>\n <div style=\"font-size:11px; color:var(--body); margin-top:4px;\">Google + Facebook & Instagram<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"section-label\">Cum ne-au contactat<\/div>\n <div class=\"section-title\">Pe ce canale au venit pacien\u021bii poten\u021biali<\/div>\n <div class=\"section-sub\">Persoanele interesate ne-au contactat \u00een mai multe moduri: unele au completat un formular, altele au sunat direct, iar altele au vizitat pagina de contact pe site.<\/div>\n\n <div style=\"display:grid; grid-template-columns: repeat(5,1fr); gap:14px; margin-bottom:36px;\">\n <div class=\"kpi-card\" style=\"text-align:center;\">\n <div style=\"font-size:32px; margin-bottom:8px;\">\ud83d\udccb<\/div>\n <div class=\"kpi-value\" style=\"font-size:28px; color:var(--green);\">298<\/div>\n <div class=\"kpi-label\" style=\"margin-top:8px; margin-bottom:0;\">Formulare completate<\/div>\n <div class=\"kpi-sub\">Direct pe Facebook & Instagram<\/div>\n <\/div>\n <div class=\"kpi-card\" style=\"text-align:center;\">\n <div style=\"font-size:32px; margin-bottom:8px;\">\ud83d\udcde<\/div>\n <div class=\"kpi-value\" style=\"font-size:28px; color:#E57373;\">207<\/div>\n <div class=\"kpi-label\" style=\"margin-top:8px; margin-bottom:0;\">Apeluri telefonice<\/div>\n <div class=\"kpi-sub\">Sun\u0103 direct din reclama Google<\/div>\n <\/div>\n <div class=\"kpi-card\" style=\"text-align:center;\">\n <div style=\"font-size:32px; margin-bottom:8px;\">\ud83c\udf10<\/div>\n <div class=\"kpi-value\" style=\"font-size:28px; color:#0081FB;\">1.517<\/div>\n <div class=\"kpi-label\" style=\"margin-top:8px; margin-bottom:0;\">Ac\u021biuni pe site (din Google)<\/div>\n <div class=\"kpi-sub\">Include formulare, click-uri pe telefon \u0219i click-uri pe WhatsApp \u2014 defalcarea exact\u0103 necesit\u0103 un raport suplimentar<\/div>\n <\/div>\n <div class=\"kpi-card\" style=\"text-align:center;\">\n <div style=\"font-size:32px; margin-bottom:8px;\">\ud83d\udc41\ufe0f<\/div>\n <div class=\"kpi-value\" style=\"font-size:28px; color:var(--orange);\">3.920<\/div>\n <div class=\"kpi-label\" style=\"margin-top:8px; margin-bottom:0;\">Vizite pe pagina de contact<\/div>\n <div class=\"kpi-sub\">De pe Facebook au ajuns pe site<\/div>\n <\/div>\n <div class=\"kpi-card\" style=\"text-align:center;\">\n <div style=\"font-size:32px; margin-bottom:8px;\">\ud83d\udcf1<\/div>\n <div class=\"kpi-value\" style=\"font-size:28px; color:#7C4DFF;\">228K<\/div>\n <div class=\"kpi-label\" style=\"margin-top:8px; margin-bottom:0;\">Au v\u0103zut nr. de telefon<\/div>\n <div class=\"kpi-sub\">Num\u0103rul clinicii afi\u0219at \u00een reclamele Google<\/div>\n <\/div>\n <\/div>\n\n <div class=\"card\" style=\"margin-bottom:28px;\">\n <div class=\"card-title\"><span class=\"dot\"><\/span> Apeluri telefonice din Google \u2014 per serviciu<\/div>\n <div style=\"display:grid; grid-template-columns:repeat(auto-fill, minmax(200px, 1fr)); gap:12px;\">\n <div style=\"background:var(--green-light); border-radius:var(--radius-sm); padding:16px; text-align:center;\">\n <div style=\"font-size:24px; font-weight:700;\">56<\/div>\n <div style=\"font-size:13px; color:var(--body);\">Cabinet stomatologic<\/div>\n <\/div>\n <div style=\"background:var(--green-light); border-radius:var(--radius-sm); padding:16px; text-align:center;\">\n <div style=\"font-size:24px; font-weight:700;\">47<\/div>\n <div style=\"font-size:13px; color:var(--body);\">Radiologia dentale<\/div>\n <\/div>\n <div style=\"background:var(--green-light); border-radius:var(--radius-sm); padding:16px; text-align:center;\">\n <div style=\"font-size:24px; font-weight:700;\">35<\/div>\n <div style=\"font-size:13px; color:var(--body);\">Dentist copii<\/div>\n <\/div>\n <div style=\"background:var(--green-light); border-radius:var(--radius-sm); padding:16px; text-align:center;\">\n <div style=\"font-size:24px; font-weight:700;\">22<\/div>\n <div style=\"font-size:13px; color:var(--body);\">Branded \u201eDental Art\"<\/div>\n <\/div>\n <div style=\"background:var(--green-light); border-radius:var(--radius-sm); padding:16px; text-align:center;\">\n <div style=\"font-size:24px; font-weight:700;\">11<\/div>\n <div style=\"font-size:13px; color:var(--body);\">Protesi<\/div>\n <\/div>\n <div style=\"background:var(--green-light); border-radius:var(--radius-sm); padding:16px; text-align:center;\">\n <div style=\"font-size:24px; font-weight:700;\">10<\/div>\n <div style=\"font-size:13px; color:var(--body);\">Plombare<\/div>\n <\/div>\n <div style=\"background:var(--green-light); border-radius:var(--radius-sm); padding:16px; text-align:center;\">\n <div style=\"font-size:24px; font-weight:700;\">9<\/div>\n <div style=\"font-size:13px; color:var(--body);\">Aparat dentar<\/div>\n <\/div>\n <div style=\"background:var(--green-light); border-radius:var(--radius-sm); padding:16px; text-align:center;\">\n <div style=\"font-size:24px; font-weight:700;\">7<\/div>\n <div style=\"font-size:13px; color:var(--body);\">Ortodonzia<\/div>\n <\/div>\n <div style=\"background:var(--orange-light); border-radius:var(--radius-sm); padding:16px; text-align:center;\">\n <div style=\"font-size:24px; font-weight:700;\">5<\/div>\n <div style=\"font-size:13px; color:var(--body);\">Diaspora (implant+orto)<\/div>\n <\/div>\n <div style=\"background:var(--orange-light); border-radius:var(--radius-sm); padding:16px; text-align:center;\">\n <div style=\"font-size:24px; font-weight:700;\">5<\/div>\n <div style=\"font-size:13px; color:var(--body);\">Coroane dentare<\/div>\n <\/div>\n <\/div>\n <div style=\"margin-top:16px; font-size:13px; color:var(--body); line-height:1.6; background:#FFF8E1; padding:14px 18px; border-radius:var(--radius-sm); border-left:4px solid var(--orange);\">\n <strong>\u26a0\ufe0f Not\u0103 important\u0103:<\/strong> Cele 1.517 \u201eac\u021biuni pe site\" din Google includ toate tipurile de conversii configurate (formulare, click-uri pe telefon, click-uri pe WhatsApp etc.), dar din raportul actual nu putem vedea exact c\u00e2te sunt din fiecare tip. Pentru o defalcare exact\u0103, putem exporta un raport separat din Google Ads pe \u201eConversion Actions\".\n <\/div>\n <\/div>\n\n \n <div class=\"row row-3-1\">\n <div class=\"card\">\n <div class=\"card-title\"><span class=\"dot\"><\/span> Evolu\u021bie lunar\u0103 \u2014 Facebook & Instagram<\/div>\n <div class=\"tabs\">\n <button class=\"tab-btn active\" onclick=\"switchChart('spend')\">Buget lunar<\/button>\n <button class=\"tab-btn\" onclick=\"switchChart('leads')\">Persoane interesate<\/button>\n <button class=\"tab-btn\" onclick=\"switchChart('cpl')\">Cost \/ persoan\u0103<\/button>\n <\/div>\n <div class=\"chart-wrap\"><canvas id=\"trendChart\"><\/canvas><\/div>\n <div style=\"margin-top:12px; font-size:12px; color:var(--body); background:var(--bg); padding:10px 14px; border-radius:8px; line-height:1.5;\">\n \ud83d\udca1 La tab-ul \u201ePersoane interesate\": <strong style=\"color:#FFB74D;\">\u25a0<\/strong> portocaliu = formulare completate pe Facebook \u00b7 <strong style=\"color:#0081FB;\">\u25a0<\/strong> albastru = conversii pe site (GenerareLead \u2014 persoane care au completat formular sau au sunat de pe site). Total: <strong>460 pacien\u021bi poten\u021biali<\/strong> (298 formulare + 162 conversii site).\n <\/div>\n <\/div>\n <div class=\"card\">\n <div class=\"card-title\"><span class=\"dot orange\"><\/span> Unde s-au cheltuit banii<\/div>\n\n <div class=\"platform-block google\">\n <div class=\"platform-block-header\">\n <div class=\"platform-icon google-bg\">G<\/div>\n <div class=\"platform-name\">Google (c\u00e2nd cineva caut\u0103 activ)<\/div>\n <\/div>\n <div class=\"platform-stats\">\n <div class=\"pstat\">\n <div class=\"pstat-val\">42.707<\/div>\n <div class=\"pstat-label\">RON investi\u021bi<\/div>\n <\/div>\n <div class=\"pstat\">\n <div class=\"pstat-val\" style=\"color:var(--green)\">1.517<\/div>\n <div class=\"pstat-label\">Pacien\u021bi poten\u021biali<\/div>\n <\/div>\n <div class=\"pstat\">\n <div class=\"pstat-val\">28<\/div>\n <div class=\"pstat-label\">RON \/ persoan\u0103<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"platform-block meta\">\n <div class=\"platform-block-header\">\n <div class=\"platform-icon meta-bg\">M<\/div>\n <div class=\"platform-name\">Facebook & Instagram<\/div>\n <\/div>\n <div class=\"platform-stats\">\n <div class=\"pstat\">\n <div class=\"pstat-val\">30.610<\/div>\n <div class=\"pstat-label\">RON investi\u021bi total<\/div>\n <\/div>\n <div class=\"pstat\">\n <div class=\"pstat-val\" style=\"color:#0081FB\">460<\/div>\n <div class=\"pstat-label\">Pacien\u021bi poten\u021biali<\/div>\n <\/div>\n <div class=\"pstat\">\n <div class=\"pstat-val\">52<\/div>\n <div class=\"pstat-label\">RON \/ pacient *<\/div>\n <\/div>\n <\/div>\n <div style=\"margin-top:12px; font-size:11px; color:var(--body); line-height:1.5; background:rgba(0,129,251,0.05); padding:10px 14px; border-radius:8px;\">\n * Din totalul de 30.610 RON, <strong>23.919 RON<\/strong> au fost investi\u021bi \u00een campanii de conversie (care au generat 460 pacien\u021bi poten\u021biali: 298 formulare Facebook + 162 conversii pe site). Restul de 6.691 RON \u2014 reclame video de vizibilitate.\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"section-label\">Google \u2014 Reclamele din c\u0103utare<\/div>\n <div class=\"section-title\">Ce servicii caut\u0103 oamenii pe Google<\/div>\n <div class=\"section-sub\">C\u00e2nd cineva scrie pe Google \u201eimplant dentar Oradea\" sau \u201edentist copii Oradea\", reclama clinicii Dental Art apare printre primele rezultate. Iat\u0103 care servicii au atras cei mai mul\u021bi pacien\u021bi poten\u021biali:<\/div>\n\n <div class=\"row row-2\">\n <div class=\"card\">\n <div class=\"card-title\"><span class=\"dot\"><\/span> Pacien\u021bi poten\u021biali pe servicii (Google)<\/div>\n <div class=\"chart-wrap\"><canvas id=\"adGroupChart\"><\/canvas><\/div>\n <\/div>\n <div class=\"card\">\n <div class=\"card-title\"><span class=\"dot orange\"><\/span> Distribu\u021bia bugetului pe Facebook<\/div>\n <div class=\"chart-wrap\"><canvas id=\"metaCampaignChart\"><\/canvas><\/div>\n <\/div>\n <\/div>\n\n <div class=\"card\" style=\"margin-bottom:28px; overflow-x:auto;\">\n <div class=\"card-title\"><span class=\"dot\"><\/span> Detalii campanii Google \u2014 per serviciu<\/div>\n <table class=\"data-table\">\n <thead>\n <tr>\n <th>Serviciu promovat<\/th>\n <th>Buget (RON)<\/th>\n <th>Vizitatori pe site<\/th>\n <th>Pacien\u021bi poten\u021biali<\/th>\n <th>Cost \/ pacient<\/th>\n <th>Pondere<\/th>\n <\/tr>\n <\/thead>\n <tbody>\n <tr>\n <td class=\"campaign-name\">\ud83e\uddb7 Cabinet stomatologic general<\/td>\n <td>10.565<\/td>\n <td>6.267<\/td>\n <td><strong>404<\/strong><\/td>\n <td>26 RON<\/td>\n <td><div class=\"mini-bar\"><div class=\"mini-bar-fill\" style=\"width:43%\"><\/div><\/div><\/td>\n <\/tr>\n <tr>\n <td class=\"campaign-name\">\ud83d\udcf8 Radiologie dentar\u0103<\/td>\n <td>4.978<\/td>\n <td>3.389<\/td>\n <td><strong>148<\/strong><\/td>\n <td>34 RON<\/td>\n <td><div class=\"mini-bar\"><div class=\"mini-bar-fill\" style=\"width:16%\"><\/div><\/div><\/td>\n <\/tr>\n <tr>\n <td class=\"campaign-name\">\ud83d\udc76 Dentist copii<\/td>\n <td>4.166<\/td>\n <td>1.465<\/td>\n <td><strong>124<\/strong><\/td>\n <td>34 RON<\/td>\n <td><div class=\"mini-bar\"><div class=\"mini-bar-fill\" style=\"width:13%\"><\/div><\/div><\/td>\n <\/tr>\n <tr>\n <td class=\"campaign-name\">\ud83d\udd29 Implant dentar<\/td>\n <td>1.936<\/td>\n <td>2.616<\/td>\n <td><strong>101<\/strong><\/td>\n <td>19 RON<\/td>\n <td><div class=\"mini-bar\"><div class=\"mini-bar-fill\" style=\"width:11%\"><\/div><\/div><\/td>\n <\/tr>\n <tr>\n <td class=\"campaign-name\">\ud83e\uddbf Protetic\u0103 dentar\u0103<\/td>\n <td>1.643<\/td>\n <td>1.886<\/td>\n <td><strong>57<\/strong><\/td>\n <td>29 RON<\/td>\n <td><div class=\"mini-bar\"><div class=\"mini-bar-fill\" style=\"width:6%\"><\/div><\/div><\/td>\n <\/tr>\n <tr>\n <td class=\"campaign-name\">\ud83d\ude01 Ortodon\u021bie \/ Aparat dentar<\/td>\n <td>2.154<\/td>\n <td>1.403<\/td>\n <td><strong>59<\/strong><\/td>\n <td>37 RON<\/td>\n <td><div class=\"mini-bar\"><div class=\"mini-bar-fill\" style=\"width:6%\"><\/div><\/div><\/td>\n <\/tr>\n <tr>\n <td class=\"campaign-name\">\ud83e\udea5 Plombare \/ Tratament carii<\/td>\n <td>528<\/td>\n <td>345<\/td>\n <td><strong>24<\/strong><\/td>\n <td>22 RON<\/td>\n <td><div class=\"mini-bar\"><div class=\"mini-bar-fill\" style=\"width:3%\"><\/div><\/div><\/td>\n <\/tr>\n <tr>\n <td class=\"campaign-name\">\u2b50 Brandul \u201eDental Art\" (c\u0103utare direct\u0103)<\/td>\n <td>3.243<\/td>\n <td>1.075<\/td>\n <td><strong>157<\/strong><\/td>\n <td>21 RON<\/td>\n <td><div class=\"mini-bar\"><div class=\"mini-bar-fill\" style=\"width:17%\"><\/div><\/div><\/td>\n <\/tr>\n <tr>\n <td class=\"campaign-name\">\ud83c\udf0d Diaspora (rom\u00e2nii din str\u0103in\u0103tate)<\/td>\n <td>11.033<\/td>\n <td>5.876<\/td>\n <td><strong>58<\/strong><\/td>\n <td>190 RON<\/td>\n <td><div class=\"mini-bar\"><div class=\"mini-bar-fill\" style=\"width:4%\"><\/div><\/div><\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n <\/div>\n\n \n <div class=\"section-label\">Google Ads \u2014 Competi\u021bie<\/div>\n <div class=\"section-title\">Cu cine concur\u0103m pe Google (ultimele 60 de zile)<\/div>\n <div class=\"section-sub\">C\u00e2nd cineva caut\u0103 un serviciu stomatologic pe Google, mai multe clinici concureaz\u0103 pentru acelea\u0219i c\u0103ut\u0103ri. Iat\u0103 cu cine apare Dental Art \u00een acela\u0219i timp pe fiecare serviciu:<\/div>\n\n <div class=\"card\" style=\"margin-bottom:28px;\">\n <div class=\"card-title\"><span class=\"dot\"><\/span> Auction Insights \u2014 selecteaz\u0103 serviciul<\/div>\n <div style=\"margin-bottom:20px;\">\n <select id=\"auctionSelect\" onchange=\"showAuction(this.value)\" style=\"padding:12px 20px; border-radius:100px; border:2px solid var(--green); font-family:inherit; font-size:14px; font-weight:600; color:var(--headline); background:#fff; cursor:pointer; min-width:300px; outline:none;\">\n <option value=\"cabinet\">\ud83e\uddb7 Cabinet stomatologic Oradea<\/option>\n <option value=\"implant\">\ud83d\udd29 Implant dentar Oradea<\/option>\n <option value=\"dentistcopii\">\ud83d\udc76 Dentist copii<\/option>\n <option value=\"radiologie\">\ud83d\udcf8 Radiologie dentar\u0103 Oradea<\/option>\n <option value=\"ortodontie\">\ud83d\ude01 Ortodon\u021bie Oradea<\/option>\n <option value=\"protetica\">\ud83e\uddbf Protetic\u0103<\/option>\n <option value=\"parodontolog\">\ud83e\ude7a Parodontolog Oradea<\/option>\n <option value=\"plomba\">\ud83e\udea5 Plomb\u0103<\/option>\n <option value=\"aparatdentar\">\ud83d\ude2c Aparat dentar<\/option>\n <option value=\"coroane\">\ud83d\udc51 Coroane dentare<\/option>\n <option value=\"zirconiu\">\ud83d\udc8e Din\u021bi Zirconiu<\/option>\n <\/select>\n <\/div>\n <div style=\"font-size:12px; color:var(--body); margin-bottom:16px; line-height:1.5;\">\n <strong>Cum se cite\u0219te tabelul:<\/strong> \u201eImpression share\" = c\u00e2t de des apare un competitor fa\u021b\u0103 de tine. \u201ePosition above rate\" = c\u00e2t de des apare deasupra ta. \u201eTop of page rate\" = c\u00e2t de des e \u00een partea de sus a paginii. <strong style=\"color:var(--green);\">You = Dental Art.<\/strong>\n <\/div>\n <div id=\"auctionTable\" style=\"overflow-x:auto;\"><\/div>\n <\/div>\n\n <script>\n const auctionData = {\n cabinet: {\n title: 'Cabinet stomatologic Oradea',\n rows: [\n {d:'ebdent.ro',is:'24,07%',ol:'36,42%',pa:'77,48%',tp:'83,10%',at:'35,84%',or:'16,30%'},\n {d:'You (Dental Art)',is:'22,70%',ol:'\u2014',pa:'\u2014',tp:'76,95%',at:'15,59%',or:'\u2014',you:true},\n {d:'dentestet.ro',is:'19,84%',ol:'29,97%',pa:'82,80%',tp:'87,25%',at:'55,56%',or:'17,07%'},\n {d:'dentalplazza.ro',is:'12,19%',ol:'13,49%',pa:'57,50%',tp:'57,12%',at:'16,88%',or:'20,94%'},\n {d:'lifedentalspa.ro',is:'10,39%',ol:'13,89%',pa:'44,96%',tp:'42,84%',at:'14,93%',or:'21,28%'},\n {d:'zclinic.ro',is:'< 10%',ol:'7,30%',pa:'81,89%',tp:'84,16%',at:'43,75%',or:'21,34%'},\n {d:'oradeadent.ro',is:'< 10%',ol:'4,41%',pa:'59,70%',tp:'72,99%',at:'26,92%',or:'22,10%'},\n ]\n },\n implant: {\n title: 'Implant dentar Oradea',\n rows: [\n {d:'zclinic.ro',is:'45,00%',ol:'39,18%',pa:'88,82%',tp:'80,79%',at:'56,34%',or:'7,84%'},\n {d:'reginamaria.ro',is:'33,44%',ol:'49,74%',pa:'74,09%',tp:'80,91%',at:'11,21%',or:'7,59%'},\n {d:'dentestet.ro',is:'27,52%',ol:'28,87%',pa:'92,86%',tp:'88,06%',at:'55,97%',or:'8,80%'},\n {d:'drandreistan.ro',is:'18,31%',ol:'19,07%',pa:'62,16%',tp:'76,48%',at:'9,98%',or:'10,60%'},\n {d:'charismile.ro',is:'16,02%',ol:'18,81%',pa:'67,12%',tp:'74,66%',at:'5,80%',or:'10,51%'},\n {d:'implantfix.com',is:'13,02%',ol:'13,40%',pa:'73,08%',tp:'79,29%',at:'5,00%',or:'10,85%'},\n {d:'You (Dental Art)',is:'12,02%',ol:'\u2014',pa:'\u2014',tp:'67,53%',at:'5,67%',or:'\u2014',you:true},\n ]\n },\n dentistcopii: {\n title: 'Dentist copii',\n rows: [\n {d:'You (Dental Art)',is:'44,68%',ol:'\u2014',pa:'\u2014',tp:'88,64%',at:'24,61%',or:'\u2014',you:true},\n {d:'ebdent.ro',is:'36,93%',ol:'57,89%',pa:'67,57%',tp:'90,65%',at:'44,08%',or:'27,20%'},\n {d:'lifedentalspa.ro',is:'13,74%',ol:'21,29%',pa:'20,00%',tp:'57,44%',at:'9,23%',or:'42,78%'},\n {d:'de4kids.ro',is:'12,33%',ol:'16,09%',pa:'75,49%',tp:'86,86%',at:'47,43%',or:'39,25%'},\n {d:'oradeadent.ro',is:'< 10%',ol:'8,04%',pa:'41,18%',tp:'66,67%',at:'19,23%',or:'43,20%'},\n {d:'dentalplazza.ro',is:'< 10%',ol:'9,15%',pa:'25,86%',tp:'55,77%',at:'10,58%',or:'43,62%'},\n ]\n },\n radiologie: {\n title: 'Radiologie dentar\u0103 Oradea',\n rows: [\n {d:'You (Dental Art)',is:'28,37%',ol:'\u2014',pa:'\u2014',tp:'63,03%',at:'29,46%',or:'\u2014',you:true},\n {d:'oradeadent.ro',is:'< 10%',ol:'9,51%',pa:'65,20%',tp:'58,41%',at:'38,41%',or:'26,61%'},\n {d:'ebdent.ro',is:'< 10%',ol:'17,53%',pa:'81,38%',tp:'77,66%',at:'58,72%',or:'24,33%'},\n ]\n },\n ortodontie: {\n title: 'Ortodon\u021bie Oradea',\n rows: [\n {d:'ortodontieoradea.ro',is:'22,19%',ol:'28,74%',pa:'73,71%',tp:'78,49%',at:'35,85%',or:'13,40%'},\n {d:'dentestet.ro',is:'20,40%',ol:'31,36%',pa:'89,01%',tp:'84,54%',at:'57,46%',or:'12,25%'},\n {d:'You (Dental Art)',is:'17,00%',ol:'\u2014',pa:'\u2014',tp:'75,37%',at:'15,93%',or:'\u2014',you:true},\n {d:'drlazar.ro',is:'12,98%',ol:'30,05%',pa:'47,54%',tp:'81,72%',at:'17,85%',or:'14,57%'},\n {d:'drahmadjbara.ro',is:'< 10%',ol:'5,91%',pa:'75,00%',tp:'75,12%',at:'31,84%',or:'16,24%'},\n {d:'ebdent.ro',is:'< 10%',ol:'17,90%',pa:'73,39%',tp:'80,53%',at:'37,76%',or:'14,76%'},\n ]\n },\n protetica: {\n title: 'Protetic\u0103',\n rows: [\n {d:'comunitateacorega.ro',is:'31,58%',ol:'40,08%',pa:'89,18%',tp:'69,44%',at:'53,59%',or:'12,35%'},\n {d:'You (Dental Art)',is:'19,22%',ol:'\u2014',pa:'\u2014',tp:'70,44%',at:'7,55%',or:'\u2014',you:true},\n {d:'reginamaria.ro',is:'16,43%',ol:'29,80%',pa:'68,19%',tp:'84,77%',at:'9,96%',or:'15,32%'},\n {d:'zclinic.ro',is:'11,95%',ol:'15,58%',pa:'84,54%',tp:'71,06%',at:'37,21%',or:'16,69%'},\n {d:'dentestet.ro',is:'< 10%',ol:'16,95%',pa:'91,47%',tp:'85,10%',at:'50,68%',or:'16,24%'},\n {d:'ebdent.ro',is:'< 10%',ol:'15,18%',pa:'73,54%',tp:'79,37%',at:'30,76%',or:'17,08%'},\n ]\n },\n parodontolog: {\n title: 'Parodontolog Oradea',\n rows: [\n {d:'You (Dental Art)',is:'78,10%',ol:'\u2014',pa:'\u2014',tp:'90,24%',at:'46,34%',or:'\u2014',you:true},\n {d:'dentestet.ro',is:'21,90%',ol:'23,17%',pa:'78,95%',tp:'91,30%',at:'65,22%',or:'63,81%'},\n {d:'ebdent.ro',is:'20,95%',ol:'23,17%',pa:'57,89%',tp:'95,45%',at:'36,36%',or:'67,62%'},\n {d:'lifedentalspa.ro',is:'15,24%',ol:'15,85%',pa:'7,69%',tp:'43,75%',at:'6,25%',or:'77,14%'},\n {d:'doctormoldovanioanacarmen.ro',is:'14,29%',ol:'15,85%',pa:'84,62%',tp:'100%',at:'86,67%',or:'67,62%'},\n ]\n },\n plomba: {\n title: 'Plomb\u0103',\n rows: [\n {d:'You (Dental Art)',is:'14,33%',ol:'\u2014',pa:'\u2014',tp:'64,25%',at:'11,40%',or:'\u2014',you:true},\n {d:'ebdent.ro',is:'12,77%',ol:'21,24%',pa:'60,98%',tp:'76,16%',at:'34,88%',or:'12,47%'},\n {d:'drahmadjbara.ro',is:'10,69%',ol:'23,32%',pa:'77,78%',tp:'75,69%',at:'25,69%',or:'11,73%'},\n {d:'zclinic.ro',is:'< 10%',ol:'7,25%',pa:'71,43%',tp:'66,25%',at:'40,00%',or:'13,59%'},\n {d:'dentestet.ro',is:'< 10%',ol:'17,62%',pa:'70,59%',tp:'75,63%',at:'49,58%',or:'12,55%'},\n {d:'lifedentalspa.ro',is:'< 10%',ol:'19,17%',pa:'51,35%',tp:'37,31%',at:'10,45%',or:'12,92%'},\n ]\n },\n aparatdentar: {\n title: 'Aparat dentar',\n rows: [\n {d:'dentestet.ro',is:'28,35%',ol:'61,54%',pa:'93,75%',tp:'77,78%',at:'51,85%',or:'2,89%'},\n {d:'drahmadjbara.ro',is:'27,82%',ol:'50,00%',pa:'76,92%',tp:'73,58%',at:'23,58%',or:'4,20%'},\n {d:'ortodontieoradea.ro',is:'27,30%',ol:'30,77%',pa:'100%',tp:'70,19%',at:'26,92%',or:'4,72%'},\n {d:'You (Dental Art)',is:'< 10%',ol:'\u2014',pa:'\u2014',tp:'69,23%',at:'3,85%',or:'\u2014',you:true},\n {d:'magstom.ro',is:'< 10%',ol:'3,85%',pa:'0%',tp:'58,33%',at:'20,83%',or:'6,82%'},\n ]\n },\n coroane: {\n title: 'Coroane dentare',\n rows: [\n {d:'drahmadjbara.ro',is:'19,11%',ol:'31,32%',pa:'74,10%',tp:'79,05%',at:'21,62%',or:'10,31%'},\n {d:'You (Dental Art)',is:'13,43%',ol:'\u2014',pa:'\u2014',tp:'64,91%',at:'7,55%',or:'\u2014',you:true},\n {d:'zclinic.ro',is:'11,99%',ol:'19,25%',pa:'91,18%',tp:'69,13%',at:'48,41%',or:'11,07%'},\n {d:'lemaclinic.com',is:'10,72%',ol:'13,58%',pa:'88,89%',tp:'87,94%',at:'36,17%',or:'11,81%'},\n {d:'dentestet.ro',is:'< 10%',ol:'19,43%',pa:'93,20%',tp:'79,08%',at:'49,46%',or:'11,00%'},\n {d:'reginamaria.ro',is:'< 10%',ol:'12,83%',pa:'69,12%',tp:'83,70%',at:'10,57%',or:'12,24%'},\n ]\n },\n zirconiu: {\n title: 'Din\u021bi Zirconiu',\n rows: [\n {d:'lemaclinic.com',is:'24,40%',ol:'34,43%',pa:'93,91%',tp:'84,43%',at:'32,62%',or:'11,76%'},\n {d:'You (Dental Art)',is:'17,38%',ol:'\u2014',pa:'\u2014',tp:'70,36%',at:'15,87%',or:'\u2014',you:true},\n {d:'zclinic.ro',is:'16,13%',ol:'14,97%',pa:'94,00%',tp:'77,74%',at:'54,84%',or:'14,93%'},\n {d:'drahmadjbara.ro',is:'15,45%',ol:'25,75%',pa:'68,60%',tp:'78,11%',at:'18,86%',or:'14,31%'},\n {d:'dentestet.ro',is:'12,07%',ol:'18,26%',pa:'78,69%',tp:'86,21%',at:'50,86%',or:'14,88%'},\n {d:'reginamaria.ro',is:'12,07%',ol:'16,77%',pa:'73,21%',tp:'81,03%',at:'5,60%',or:'15,24%'},\n ]\n }\n };\n\n function showAuction(key) {\n const data = auctionData[key];\n let html = '<table class=\"data-table\"><thead><tr>';\n html += '<th>Competitor<\/th><th>Impression share<\/th><th>Overlap rate<\/th><th>Position above<\/th><th>Top of page<\/th><th>Abs. Top<\/th><th>Outranking share<\/th>';\n html += '<\/tr><\/thead><tbody>';\n data.rows.forEach(r => {\n const rowStyle = r.you ? 'background:var(--green-light); font-weight:700;' : '';\n const nameStyle = r.you ? 'color:var(--green); font-weight:700;' : '';\n html += `<tr style=\"${rowStyle}\">`;\n html += `<td class=\"campaign-name\" style=\"${nameStyle}\">${r.you ? '\u2705 ' : ''}${r.d}<\/td>`;\n html += `<td>${r.is}<\/td><td>${r.ol}<\/td><td>${r.pa}<\/td><td>${r.tp}<\/td><td>${r.at}<\/td><td>${r.or}<\/td>`;\n html += '<\/tr>';\n });\n html += '<\/tbody><\/table>';\n document.getElementById('auctionTable').innerHTML = html;\n const aTable = document.querySelector('#auctionTable .data-table');\n if (aTable && typeof makeSortable === 'function') makeSortable(aTable);\n }\n showAuction('cabinet');\n <\/script>\n\n \n <div class=\"section-label\">Facebook & Instagram<\/div>\n <div class=\"section-title\">Campanii cu obiectiv de conversie<\/div>\n <div class=\"section-sub\">Toate campaniile de mai jos au avut ca obiectiv principal atragerea de pacien\u021bi poten\u021biali. Am folosit dou\u0103 metode: formulare directe (persoana \u00ee\u0219i las\u0103 datele f\u0103r\u0103 s\u0103 ias\u0103 din Facebook) \u0219i trimitere spre site (persoana ajunge pe dental-art.ro unde poate suna, scrie pe WhatsApp sau completa formularul).<\/div>\n\n <div class=\"card\" style=\"margin-bottom:16px; overflow-x:auto;\">\n <div class=\"card-title\"><span class=\"dot\"><\/span> Pacien\u021bi poten\u021biali atra\u0219i prin Facebook & Instagram<\/div>\n <div class=\"section-sub\" style=\"margin-bottom:16px; font-size:13px;\">Toate campaniile de mai jos au avut obiectiv de conversie. Am atras pacien\u021bi poten\u021biali prin dou\u0103 metode: formulare completate direct pe Facebook \u0219i ac\u021biuni pe site-ul clinicii (formular, apel, WhatsApp) urm\u0103rite prin pixel. Campaniile marcate cu \ud83c\udfaf sunt evenimente speciale ale clinicii.<\/div>\n <table class=\"data-table\">\n <thead>\n <tr>\n <th>Campanie<\/th>\n <th>Perioad\u0103<\/th>\n <th>Buget (RON)<\/th>\n <th>Persoane atinse<\/th>\n <th>Pacien\u021bi poten\u021biali<\/th>\n <th>Cost \/ pacient<\/th>\n <th>Surs\u0103 conversie<\/th>\n <\/tr>\n <\/thead>\n <tbody>\n <tr>\n <td class=\"campaign-name\">\ud83d\udccb Campanie general\u0103 stomatologie<\/td>\n <td style=\"font-size:12px; color:var(--body);\">Oct 2025 \u2014 Ian 2026<\/td>\n <td>4.235<\/td>\n <td>193.074<\/td>\n <td><strong style=\"font-size:20px; color:var(--green);\">167<\/strong><\/td>\n <td style=\"color:var(--green); font-weight:700; font-size:16px;\">25 RON<\/td>\n <td><span style=\"background:var(--green-light); padding:4px 10px; border-radius:100px; font-size:11px; font-weight:600; color:var(--green-dark);\">Formular FB<\/span><\/td>\n <\/tr>\n <tr style=\"background:linear-gradient(90deg, rgba(124,77,255,0.14) 0%, rgba(124,77,255,0.04) 100%);\">\n <td class=\"campaign-name\" style=\"border-left:4px solid #7C4DFF; padding-left:18px;\">\ud83c\udfaf <strong style=\"color:#7C4DFF;\">Scanning Day<\/strong> (eveniment)<\/td>\n <td style=\"font-size:12px; color:var(--body);\">Apr \u2014 Mai 2025<\/td>\n <td>1.475<\/td>\n <td>52.075<\/td>\n <td><strong style=\"font-size:20px; color:var(--green);\">79<\/strong><\/td>\n <td style=\"color:var(--green); font-weight:700; font-size:16px;\">19 RON \u2b50<\/td>\n <td><span style=\"background:#7C4DFF; padding:4px 10px; border-radius:100px; font-size:11px; font-weight:700; color:#fff;\">\ud83c\udfaf Eveniment<\/span><\/td>\n <\/tr>\n <tr>\n <td class=\"campaign-name\">\ud83c\udf10 Campanie general\u0103 spre site<\/td>\n <td style=\"font-size:12px; color:var(--body);\">Feb 2025 \u2014 Feb 2026<\/td>\n <td>7.682<\/td>\n <td>257.531<\/td>\n <td><strong style=\"font-size:20px;\">59<\/strong><\/td>\n <td>130 RON<\/td>\n <td><span style=\"background:var(--orange-light); padding:4px 10px; border-radius:100px; font-size:11px; font-weight:600; color:#BF6C00;\">Conversie site<\/span><\/td>\n <\/tr>\n <tr>\n <td class=\"campaign-name\">\ud83d\udccb Campanie general\u0103 (relansare)<\/td>\n <td style=\"font-size:12px; color:var(--body);\">Feb 2026 \u2014 prezent<\/td>\n <td>1.712<\/td>\n <td>36.923<\/td>\n <td><strong style=\"font-size:20px; color:var(--green);\">45<\/strong><\/td>\n <td style=\"color:var(--green); font-weight:700; font-size:16px;\">38 RON<\/td>\n <td><span style=\"background:var(--green-light); padding:4px 10px; border-radius:100px; font-size:11px; font-weight:600; color:var(--green-dark);\">Formular FB<\/span><\/td>\n <\/tr>\n <tr style=\"background:linear-gradient(90deg, rgba(124,77,255,0.14) 0%, rgba(124,77,255,0.04) 100%);\">\n <td class=\"campaign-name\" style=\"border-left:4px solid #7C4DFF; padding-left:18px;\">\ud83c\udfaf <strong style=\"color:#7C4DFF;\">Zilele Pedodon\u021biei<\/strong> (dentist copii)<\/td>\n <td style=\"font-size:12px; color:var(--body);\">Feb 2026 (2 s\u0103pt\u0103m\u00e2ni)<\/td>\n <td>842<\/td>\n <td>29.047<\/td>\n <td><strong style=\"font-size:20px; color:var(--green);\">42<\/strong><\/td>\n <td style=\"color:var(--green); font-weight:700; font-size:16px;\">19 RON \u2b50<\/td>\n <td><span style=\"background:#7C4DFF; padding:4px 10px; border-radius:100px; font-size:11px; font-weight:700; color:#fff;\">\ud83c\udfaf Eveniment<\/span><\/td>\n <\/tr>\n <tr>\n <td class=\"campaign-name\">\ud83d\udccb Prima campanie general\u0103<\/td>\n <td style=\"font-size:12px; color:var(--body);\">Oct \u2014 Dec 2024<\/td>\n <td>3.728<\/td>\n <td>70.412<\/td>\n <td><strong style=\"font-size:20px;\">42<\/strong><\/td>\n <td>89 RON<\/td>\n <td><span style=\"background:var(--green-light); padding:4px 10px; border-radius:100px; font-size:11px; font-weight:600; color:var(--green-dark);\">Formular FB<\/span><\/td>\n <\/tr>\n <tr>\n <td class=\"campaign-name\">\ud83c\udf0d Diaspora \u2014 rom\u00e2nii din str\u0103in\u0103tate<\/td>\n <td style=\"font-size:12px; color:var(--body);\">Iul \u2014 Aug 2025<\/td>\n <td>3.473<\/td>\n <td>125.162<\/td>\n <td><strong style=\"font-size:20px;\">23<\/strong><\/td>\n <td>151 RON<\/td>\n <td><span style=\"background:var(--orange-light); padding:4px 10px; border-radius:100px; font-size:11px; font-weight:600; color:#BF6C00;\">Conversie site<\/span><\/td>\n <\/tr>\n <tr>\n <td class=\"campaign-name\">\ud83d\ude01 Ortodon\u021bie (aparat dentar)<\/td>\n <td style=\"font-size:12px; color:var(--body);\">Nov \u2014 Dec 2024<\/td>\n <td>284<\/td>\n <td>8.599<\/td>\n <td><strong style=\"font-size:20px;\">2<\/strong><\/td>\n <td>142 RON<\/td>\n <td><span style=\"background:var(--green-light); padding:4px 10px; border-radius:100px; font-size:11px; font-weight:600; color:var(--green-dark);\">Formular FB<\/span><\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n <div style=\"display:grid; grid-template-columns:1fr 1fr 1fr; gap:12px; margin-top:18px;\">\n <div style=\"padding:16px; background:var(--green-light); border-radius:var(--radius-sm); font-size:14px; text-align:center;\">\n <div style=\"font-size:28px; font-weight:700; color:var(--green-dark);\">460<\/div>\n <div style=\"color:var(--body); font-weight:600;\">pacien\u021bi poten\u021biali total<\/div>\n <div style=\"font-size:11px; color:var(--body); margin-top:4px;\">298 formulare + 162 conversii site<\/div>\n <\/div>\n <div style=\"padding:16px; background:rgba(124,77,255,0.08); border-radius:var(--radius-sm); font-size:14px; text-align:center;\">\n <div style=\"font-size:28px; font-weight:700; color:#7C4DFF;\">121<\/div>\n <div style=\"color:var(--body); font-weight:600;\">din evenimente tematice<\/div>\n <div style=\"font-size:11px; color:var(--body); margin-top:4px;\">Scanning Day (79) + Pedodon\u021bie (42)<\/div>\n <\/div>\n <div style=\"padding:16px; background:var(--green-light); border-radius:var(--radius-sm); font-size:14px; text-align:center;\">\n <div style=\"font-size:28px; font-weight:700; color:var(--green-dark);\">19 RON<\/div>\n <div style=\"color:var(--body); font-weight:600;\">cel mai mic cost per pacient<\/div>\n <div style=\"font-size:11px; color:var(--body); margin-top:4px;\">Scanning Day & Zilele Pedodon\u021biei<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div style=\"margin-bottom:28px; padding:14px 20px; background:#E8F0FE; border-radius:var(--radius-sm); font-size:13px; color:var(--headline); border-left:4px solid #1A73E8;\">\n <strong>\ud83c\udfa5 Reclame video de vizibilitate (6.691 RON):<\/strong> Peste 2 milioane de persoane au v\u0103zut videoclipurile clinicii. Aceste reclame nu aduc pacien\u021bi direct, ci fac clinica mai cunoscut\u0103 \u2014 oamenii aleg mai u\u0219or o clinic\u0103 pe care o \u201ecunosc\" deja.\n <\/div>\n\n \n <div class=\"section-label\">Prezen\u021ba pe re\u021belele sociale<\/div>\n <div class=\"section-title\">Cum cre\u0219te comunitatea Dental Art pe Facebook & Instagram<\/div>\n <div class=\"section-sub\">Pe l\u00e2ng\u0103 reclamele pl\u0103tite, clinica are \u0219i o prezen\u021b\u0103 organic\u0103 \u2014 adic\u0103 post\u0103ri, reels \u0219i stories care ajung la oameni f\u0103r\u0103 buget de publicitate. Iat\u0103 cum a evoluat pagina:<\/div>\n\n <div class=\"kpi-grid\">\n <div class=\"kpi-card\">\n <div class=\"kpi-label\">Urm\u0103ritori pe pagin\u0103<\/div>\n <div class=\"kpi-value\">5.425<\/div>\n <div class=\"kpi-badge up\">+8,6% cre\u0219tere<\/div>\n <div class=\"kpi-sub\">432 urm\u0103ritori noi \u00een perioada raportat\u0103<\/div>\n <\/div>\n <div class=\"kpi-card accent\">\n <div class=\"kpi-label\">Interac\u021biuni cu post\u0103rile<\/div>\n <div class=\"kpi-value\">78.092<\/div>\n <div class=\"kpi-badge up\">+542% fa\u021b\u0103 de perioada anterioar\u0103<\/div>\n <div class=\"kpi-sub\">Like-uri, comentarii \u0219i distribuiri<\/div>\n <\/div>\n <div class=\"kpi-card lime\">\n <div class=\"kpi-label\">Reac\u021bii (like-uri)<\/div>\n <div class=\"kpi-value\">19.602<\/div>\n <div class=\"kpi-sub\">Oameni care au apreciat post\u0103rile clinicii<\/div>\n <\/div>\n <div class=\"kpi-card\">\n <div class=\"kpi-label\">Comentarii<\/div>\n <div class=\"kpi-value\">2.815<\/div>\n <div class=\"kpi-sub\">+ 495 distribuiri ale post\u0103rilor<\/div>\n <\/div>\n <\/div>\n\n <div class=\"row row-2\">\n <div class=\"card\">\n <div class=\"card-title\"><span class=\"dot\"><\/span> Cine urm\u0103re\u0219te pagina clinicii<\/div>\n <div style=\"display:grid; grid-template-columns:1fr 1fr; gap:20px;\">\n <div>\n <div style=\"font-size:13px; font-weight:700; margin-bottom:12px; color:var(--body); text-transform:uppercase; letter-spacing:1px;\">V\u00e2rst\u0103<\/div>\n <div style=\"display:flex; flex-direction:column; gap:8px;\">\n <div style=\"display:flex; align-items:center; gap:10px;\">\n <div style=\"font-size:13px; min-width:50px; color:var(--body);\">35\u201344<\/div>\n <div style=\"flex:1; height:22px; background:var(--border); border-radius:6px; overflow:hidden;\"><div style=\"width:37.2%; height:100%; background:var(--green); border-radius:6px;\"><\/div><\/div>\n <div style=\"font-size:14px; font-weight:700; min-width:45px; text-align:right;\">37,2%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:10px;\">\n <div style=\"font-size:13px; min-width:50px; color:var(--body);\">25\u201334<\/div>\n <div style=\"flex:1; height:22px; background:var(--border); border-radius:6px; overflow:hidden;\"><div style=\"width:28.8%; height:100%; background:var(--green); border-radius:6px;\"><\/div><\/div>\n <div style=\"font-size:14px; font-weight:700; min-width:45px; text-align:right;\">28,8%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:10px;\">\n <div style=\"font-size:13px; min-width:50px; color:var(--body);\">45\u201354<\/div>\n <div style=\"flex:1; height:22px; background:var(--border); border-radius:6px; overflow:hidden;\"><div style=\"width:19.4%; height:100%; background:var(--orange); border-radius:6px;\"><\/div><\/div>\n <div style=\"font-size:14px; font-weight:700; min-width:45px; text-align:right;\">19,4%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:10px;\">\n <div style=\"font-size:13px; min-width:50px; color:var(--body);\">55\u201364<\/div>\n <div style=\"flex:1; height:22px; background:var(--border); border-radius:6px; overflow:hidden;\"><div style=\"width:8.1%; height:100%; background:var(--orange); border-radius:6px;\"><\/div><\/div>\n <div style=\"font-size:14px; font-weight:700; min-width:45px; text-align:right;\">8,1%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:10px;\">\n <div style=\"font-size:13px; min-width:50px; color:var(--body);\">65+<\/div>\n <div style=\"flex:1; height:22px; background:var(--border); border-radius:6px; overflow:hidden;\"><div style=\"width:4.1%; height:100%; background:#B0BEC5; border-radius:6px;\"><\/div><\/div>\n <div style=\"font-size:14px; font-weight:700; min-width:45px; text-align:right;\">4,1%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:10px;\">\n <div style=\"font-size:13px; min-width:50px; color:var(--body);\">18\u201324<\/div>\n <div style=\"flex:1; height:22px; background:var(--border); border-radius:6px; overflow:hidden;\"><div style=\"width:2.4%; height:100%; background:#B0BEC5; border-radius:6px;\"><\/div><\/div>\n <div style=\"font-size:14px; font-weight:700; min-width:45px; text-align:right;\">2,4%<\/div>\n <\/div>\n <\/div>\n <div style=\"margin-top:12px; font-size:12px; color:var(--body);\">Majoritatea urm\u0103ritorilor au 25\u201344 ani \u2014 exact grupa de v\u00e2rst\u0103 care ia decizii pentru familie.<\/div>\n <\/div>\n <div>\n <div style=\"font-size:13px; font-weight:700; margin-bottom:12px; color:var(--body); text-transform:uppercase; letter-spacing:1px;\">Ora\u0219<\/div>\n <div style=\"display:flex; flex-direction:column; gap:8px;\">\n <div style=\"display:flex; align-items:center; gap:10px;\">\n <div style=\"font-size:13px; min-width:80px; color:var(--body);\">Oradea<\/div>\n <div style=\"flex:1; height:22px; background:var(--border); border-radius:6px; overflow:hidden;\"><div style=\"width:80.7%; height:100%; background:var(--green); border-radius:6px;\"><\/div><\/div>\n <div style=\"font-size:14px; font-weight:700; min-width:45px; text-align:right;\">80,7%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:10px;\">\n <div style=\"font-size:13px; min-width:80px; color:var(--body);\">Cluj-Napoca<\/div>\n <div style=\"flex:1; height:22px; background:var(--border); border-radius:6px; overflow:hidden;\"><div style=\"width:3.7%; height:100%; background:var(--orange); border-radius:6px;\"><\/div><\/div>\n <div style=\"font-size:14px; font-weight:700; min-width:45px; text-align:right;\">3,7%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:10px;\">\n <div style=\"font-size:13px; min-width:80px; color:var(--body);\">Bucure\u0219ti<\/div>\n <div style=\"flex:1; height:22px; background:var(--border); border-radius:6px; overflow:hidden;\"><div style=\"width:3.3%; height:100%; background:var(--orange); border-radius:6px;\"><\/div><\/div>\n <div style=\"font-size:14px; font-weight:700; min-width:45px; text-align:right;\">3,3%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:10px;\">\n <div style=\"font-size:13px; min-width:80px; color:var(--body);\">Marghita<\/div>\n <div style=\"flex:1; height:22px; background:var(--border); border-radius:6px; overflow:hidden;\"><div style=\"width:2.3%; height:100%; background:#B0BEC5; border-radius:6px;\"><\/div><\/div>\n <div style=\"font-size:14px; font-weight:700; min-width:45px; text-align:right;\">2,3%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:10px;\">\n <div style=\"font-size:13px; min-width:80px; color:var(--body);\">Salonta<\/div>\n <div style=\"flex:1; height:22px; background:var(--border); border-radius:6px; overflow:hidden;\"><div style=\"width:2.3%; height:100%; background:#B0BEC5; border-radius:6px;\"><\/div><\/div>\n <div style=\"font-size:14px; font-weight:700; min-width:45px; text-align:right;\">2,3%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:10px;\">\n <div style=\"font-size:13px; min-width:80px; color:var(--body);\">Timi\u0219oara<\/div>\n <div style=\"flex:1; height:22px; background:var(--border); border-radius:6px; overflow:hidden;\"><div style=\"width:2.3%; height:100%; background:#B0BEC5; border-radius:6px;\"><\/div><\/div>\n <div style=\"font-size:14px; font-weight:700; min-width:45px; text-align:right;\">2,3%<\/div>\n <\/div>\n <\/div>\n <div style=\"margin-top:10px; font-size:13px; font-weight:700; color:var(--body); text-transform:uppercase; letter-spacing:1px;\">\u021aar\u0103<\/div>\n <div style=\"margin-top:6px; font-size:13px; color:var(--body);\">Rom\u00e2nia 87,5% \u00b7 UK 2,9% \u00b7 Germania 2,1% \u00b7 Italia 2,1% \u00b7 Ungaria 1,4%<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"card\">\n <div class=\"card-title\"><span class=\"dot orange\"><\/span> Ce tip de con\u021binut func\u021bioneaz\u0103 cel mai bine<\/div>\n \n <div style=\"margin-bottom:20px;\">\n <div style=\"font-size:13px; font-weight:700; margin-bottom:12px; color:var(--body); text-transform:uppercase; letter-spacing:1px;\">Urm\u0103ritori noi \u2014 de unde vin<\/div>\n <div style=\"display:flex; gap:12px; margin-bottom:6px;\">\n <div style=\"flex:84.8; height:36px; background:var(--green); border-radius:8px 0 0 8px; display:flex; align-items:center; justify-content:center; color:#fff; font-weight:700; font-size:13px;\">Reels 84,8%<\/div>\n <div style=\"flex:15.2; height:36px; background:var(--orange); border-radius:0 8px 8px 0; display:flex; align-items:center; justify-content:center; color:#fff; font-weight:700; font-size:12px;\">Post\u0103ri<\/div>\n <\/div>\n <div style=\"font-size:12px; color:var(--body);\">Videoclipurile scurte (Reels) aduc 85% din urm\u0103ritorii noi<\/div>\n <\/div>\n\n <div style=\"margin-bottom:20px;\">\n <div style=\"font-size:13px; font-weight:700; margin-bottom:12px; color:var(--body); text-transform:uppercase; letter-spacing:1px;\">Interac\u021biuni \u2014 pe tip de con\u021binut<\/div>\n <div style=\"display:flex; flex-direction:column; gap:6px;\">\n <div style=\"display:flex; align-items:center; gap:10px;\">\n <div style=\"font-size:13px; min-width:60px; color:var(--body);\">Reels<\/div>\n <div style=\"flex:1; height:20px; background:var(--border); border-radius:6px; overflow:hidden;\"><div style=\"width:38.9%; height:100%; background:var(--green); border-radius:6px;\"><\/div><\/div>\n <div style=\"font-size:13px; font-weight:700; min-width:40px; text-align:right;\">38,9%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:10px;\">\n <div style=\"font-size:13px; min-width:60px; color:var(--body);\">Fotografii<\/div>\n <div style=\"flex:1; height:20px; background:var(--border); border-radius:6px; overflow:hidden;\"><div style=\"width:28.8%; height:100%; background:#0081FB; border-radius:6px;\"><\/div><\/div>\n <div style=\"font-size:13px; font-weight:700; min-width:40px; text-align:right;\">28,8%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:10px;\">\n <div style=\"font-size:13px; min-width:60px; color:var(--body);\">Stories<\/div>\n <div style=\"flex:1; height:20px; background:var(--border); border-radius:6px; overflow:hidden;\"><div style=\"width:21.3%; height:100%; background:var(--orange); border-radius:6px;\"><\/div><\/div>\n <div style=\"font-size:13px; font-weight:700; min-width:40px; text-align:right;\">21,3%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:10px;\">\n <div style=\"font-size:13px; min-width:60px; color:var(--body);\">Link-uri<\/div>\n <div style=\"flex:1; height:20px; background:var(--border); border-radius:6px; overflow:hidden;\"><div style=\"width:6.6%; height:100%; background:#B0BEC5; border-radius:6px;\"><\/div><\/div>\n <div style=\"font-size:13px; font-weight:700; min-width:40px; text-align:right;\">6,6%<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div>\n <div style=\"font-size:13px; font-weight:700; margin-bottom:12px; color:var(--body); text-transform:uppercase; letter-spacing:1px;\">Cine interac\u021bioneaz\u0103<\/div>\n <div style=\"display:flex; gap:12px;\">\n <div style=\"flex:63.8; height:36px; background:var(--green); border-radius:8px 0 0 8px; display:flex; align-items:center; justify-content:center; color:#fff; font-weight:700; font-size:13px;\">Urm\u0103ritori 63,8%<\/div>\n <div style=\"flex:36.2; height:36px; background:#0081FB; border-radius:0 8px 8px 0; display:flex; align-items:center; justify-content:center; color:#fff; font-weight:700; font-size:13px;\">Persoane noi 36,2%<\/div>\n <\/div>\n <div style=\"font-size:12px; color:var(--body); margin-top:6px;\">36% din interac\u021biuni vin de la persoane care nu urm\u0103resc \u00eenc\u0103 pagina \u2014 semn bun de vizibilitate \u00een cre\u0219tere.<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"section-label\">Instagram \u2014 ultimele 3 luni<\/div>\n <div class=\"section-title\">Rezultatele pe Instagram (Ianuarie \u2014 Martie 2026)<\/div>\n <div class=\"section-sub\">Pe l\u00e2ng\u0103 Facebook, clinica este activ\u0103 \u0219i pe Instagram, unde videoclipurile scurte (Reels) atrag un public nou. Iat\u0103 rezultatele din ultimul trimestru:<\/div>\n\n <div class=\"kpi-grid\">\n <div class=\"kpi-card\">\n <div class=\"kpi-label\">Vizualiz\u0103ri con\u021binut<\/div>\n <div class=\"kpi-value\">233.402<\/div>\n <div class=\"kpi-sub\">72% de la persoane care nu urm\u0103reau pagina \u2014 con\u021binutul ajunge la oameni noi<\/div>\n <\/div>\n <div class=\"kpi-card accent\">\n <div class=\"kpi-label\">Persoane care au v\u0103zut profilul<\/div>\n <div class=\"kpi-value\">43.844<\/div>\n <div class=\"kpi-badge up\">+58,2% fa\u021b\u0103 de trimestrul anterior<\/div>\n <\/div>\n <div class=\"kpi-card lime\">\n <div class=\"kpi-label\">Interac\u021biuni<\/div>\n <div class=\"kpi-value\">1.886<\/div>\n <div class=\"kpi-sub\">90% organice (doar 10% din reclame)<\/div>\n <\/div>\n <div class=\"kpi-card\">\n <div class=\"kpi-label\">Urm\u0103ritori Instagram<\/div>\n <div class=\"kpi-value\">1.082<\/div>\n <div class=\"kpi-badge up\">+10,4% \u00een 3 luni (+105 net)<\/div>\n <\/div>\n <\/div>\n\n <div class=\"row row-2\">\n <div class=\"card\">\n <div class=\"card-title\"><span class=\"dot\" style=\"background:#E1306C;\"><\/span> Activitate pe profil \u2014 oameni care au ac\u021bionat<\/div>\n <div style=\"display:grid; grid-template-columns:repeat(3,1fr); gap:14px; margin-bottom:20px;\">\n <div style=\"text-align:center; padding:18px; background:var(--green-light); border-radius:var(--radius-sm);\">\n <div style=\"font-size:26px; font-weight:700; color:var(--green-dark);\">2.317<\/div>\n <div style=\"font-size:12px; color:var(--body); margin-top:4px;\">Vizite pe profil<\/div>\n <div style=\"font-size:11px; color:var(--green); font-weight:600;\">+60,5%<\/div>\n <\/div>\n <div style=\"text-align:center; padding:18px; background:var(--orange-light); border-radius:var(--radius-sm);\">\n <div style=\"font-size:26px; font-weight:700; color:#BF6C00;\">56<\/div>\n <div style=\"font-size:12px; color:var(--body); margin-top:4px;\">Click-uri pe link-ul din bio<\/div>\n <div style=\"font-size:11px; color:var(--orange); font-weight:600;\">+43,6%<\/div>\n <\/div>\n <div style=\"text-align:center; padding:18px; background:rgba(124,77,255,0.08); border-radius:var(--radius-sm);\">\n <div style=\"font-size:26px; font-weight:700; color:#7C4DFF;\">26<\/div>\n <div style=\"font-size:12px; color:var(--body); margin-top:4px;\">Click-uri pe adresa clinicii<\/div>\n <div style=\"font-size:11px; color:#7C4DFF; font-weight:600;\">+160%<\/div>\n <\/div>\n <\/div>\n <div style=\"font-size:13px; color:var(--body); line-height:1.6;\">\n Toate aceste cifre au crescut semnificativ fa\u021b\u0103 de trimestrul anterior \u2014 tot mai mul\u021bi oameni caut\u0103 activ clinica pe Instagram, dau click s\u0103 vad\u0103 site-ul sau caut\u0103 adresa pe Google Maps.\n <\/div>\n <\/div>\n\n <div class=\"card\">\n <div class=\"card-title\"><span class=\"dot\" style=\"background:#E1306C;\"><\/span> Cine urm\u0103re\u0219te pe Instagram<\/div>\n <div style=\"display:grid; grid-template-columns:1fr 1fr; gap:20px;\">\n <div>\n <div style=\"font-size:13px; font-weight:700; margin-bottom:10px; color:var(--body); text-transform:uppercase; letter-spacing:1px;\">Gen<\/div>\n <div style=\"display:flex; gap:4px; margin-bottom:12px;\">\n <div style=\"flex:72.5; height:32px; background:#E1306C; border-radius:8px 0 0 8px; display:flex; align-items:center; justify-content:center; color:#fff; font-weight:700; font-size:12px;\">Femei 72,5%<\/div>\n <div style=\"flex:27.5; height:32px; background:#486581; border-radius:0 8px 8px 0; display:flex; align-items:center; justify-content:center; color:#fff; font-weight:700; font-size:12px;\">B\u0103rba\u021bi<\/div>\n <\/div>\n <div style=\"font-size:13px; font-weight:700; margin-bottom:10px; color:var(--body); text-transform:uppercase; letter-spacing:1px;\">V\u00e2rst\u0103<\/div>\n <div style=\"display:flex; flex-direction:column; gap:5px;\">\n <div style=\"display:flex; align-items:center; gap:8px;\">\n <div style=\"font-size:12px; min-width:40px; color:var(--body);\">25\u201334<\/div>\n <div style=\"flex:1; height:18px; background:var(--border); border-radius:5px; overflow:hidden;\"><div style=\"width:41.7%; height:100%; background:#E1306C; border-radius:5px;\"><\/div><\/div>\n <div style=\"font-size:13px; font-weight:700; min-width:40px; text-align:right;\">41,7%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:8px;\">\n <div style=\"font-size:12px; min-width:40px; color:var(--body);\">35\u201344<\/div>\n <div style=\"flex:1; height:18px; background:var(--border); border-radius:5px; overflow:hidden;\"><div style=\"width:27.4%; height:100%; background:#E1306C; border-radius:5px;\"><\/div><\/div>\n <div style=\"font-size:13px; font-weight:700; min-width:40px; text-align:right;\">27,4%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:8px;\">\n <div style=\"font-size:12px; min-width:40px; color:var(--body);\">18\u201324<\/div>\n <div style=\"flex:1; height:18px; background:var(--border); border-radius:5px; overflow:hidden;\"><div style=\"width:13.3%; height:100%; background:var(--orange); border-radius:5px;\"><\/div><\/div>\n <div style=\"font-size:13px; font-weight:700; min-width:40px; text-align:right;\">13,3%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:8px;\">\n <div style=\"font-size:12px; min-width:40px; color:var(--body);\">45\u201354<\/div>\n <div style=\"flex:1; height:18px; background:var(--border); border-radius:5px; overflow:hidden;\"><div style=\"width:10.5%; height:100%; background:#B0BEC5; border-radius:5px;\"><\/div><\/div>\n <div style=\"font-size:13px; font-weight:700; min-width:40px; text-align:right;\">10,5%<\/div>\n <\/div>\n <\/div>\n <\/div>\n <div>\n <div style=\"font-size:13px; font-weight:700; margin-bottom:10px; color:var(--body); text-transform:uppercase; letter-spacing:1px;\">Ora\u0219<\/div>\n <div style=\"display:flex; flex-direction:column; gap:5px;\">\n <div style=\"display:flex; align-items:center; gap:8px;\">\n <div style=\"font-size:12px; min-width:70px; color:var(--body);\">Oradea<\/div>\n <div style=\"flex:1; height:18px; background:var(--border); border-radius:5px; overflow:hidden;\"><div style=\"width:47%; height:100%; background:#E1306C; border-radius:5px;\"><\/div><\/div>\n <div style=\"font-size:13px; font-weight:700; min-width:35px; text-align:right;\">47%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:8px;\">\n <div style=\"font-size:12px; min-width:70px; color:var(--body);\">Bucure\u0219ti<\/div>\n <div style=\"flex:1; height:18px; background:var(--border); border-radius:5px; overflow:hidden;\"><div style=\"width:4.5%; height:100%; background:var(--orange); border-radius:5px;\"><\/div><\/div>\n <div style=\"font-size:13px; font-weight:700; min-width:35px; text-align:right;\">4,5%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:8px;\">\n <div style=\"font-size:12px; min-width:70px; color:var(--body);\">Cluj-Napoca<\/div>\n <div style=\"flex:1; height:18px; background:var(--border); border-radius:5px; overflow:hidden;\"><div style=\"width:3.9%; height:100%; background:var(--orange); border-radius:5px;\"><\/div><\/div>\n <div style=\"font-size:13px; font-weight:700; min-width:35px; text-align:right;\">3,9%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:8px;\">\n <div style=\"font-size:12px; min-width:70px; color:var(--body);\">S\u00e2ntandrei<\/div>\n <div style=\"flex:1; height:18px; background:var(--border); border-radius:5px; overflow:hidden;\"><div style=\"width:2.3%; height:100%; background:#B0BEC5; border-radius:5px;\"><\/div><\/div>\n <div style=\"font-size:13px; font-weight:700; min-width:35px; text-align:right;\">2,3%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:8px;\">\n <div style=\"font-size:12px; min-width:70px; color:var(--body);\">Arad<\/div>\n <div style=\"flex:1; height:18px; background:var(--border); border-radius:5px; overflow:hidden;\"><div style=\"width:1.6%; height:100%; background:#B0BEC5; border-radius:5px;\"><\/div><\/div>\n <div style=\"font-size:13px; font-weight:700; min-width:35px; text-align:right;\">1,6%<\/div>\n <\/div>\n <\/div>\n <div style=\"margin-top:14px; font-size:13px; font-weight:700; color:var(--body); text-transform:uppercase; letter-spacing:1px;\">Ce func\u021bioneaz\u0103<\/div>\n <div style=\"display:flex; flex-direction:column; gap:5px; margin-top:8px;\">\n <div style=\"display:flex; align-items:center; gap:8px;\">\n <div style=\"font-size:12px; min-width:70px; color:var(--body);\">Reels<\/div>\n <div style=\"flex:1; height:18px; background:var(--border); border-radius:5px; overflow:hidden;\"><div style=\"width:55.3%; height:100%; background:var(--green); border-radius:5px;\"><\/div><\/div>\n <div style=\"font-size:13px; font-weight:700; min-width:35px; text-align:right;\">55,3%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:8px;\">\n <div style=\"font-size:12px; min-width:70px; color:var(--body);\">Stories<\/div>\n <div style=\"flex:1; height:18px; background:var(--border); border-radius:5px; overflow:hidden;\"><div style=\"width:26.5%; height:100%; background:var(--orange); border-radius:5px;\"><\/div><\/div>\n <div style=\"font-size:13px; font-weight:700; min-width:35px; text-align:right;\">26,5%<\/div>\n <\/div>\n <div style=\"display:flex; align-items:center; gap:8px;\">\n <div style=\"font-size:12px; min-width:70px; color:var(--body);\">Post\u0103ri<\/div>\n <div style=\"flex:1; height:18px; background:var(--border); border-radius:5px; overflow:hidden;\"><div style=\"width:18.2%; height:100%; background:#B0BEC5; border-radius:5px;\"><\/div><\/div>\n <div style=\"font-size:13px; font-weight:700; min-width:35px; text-align:right;\">18,2%<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"section-label\">Ce ne arat\u0103 cifrele<\/div>\n <div class=\"section-title\">Concluzii pe \u00een\u021belesul tuturor<\/div>\n <div class=\"section-sub\"><\/div>\n\n <div style=\"display:grid; grid-template-columns:1fr 1fr; gap:16px; margin-bottom:20px;\">\n <div class=\"insight\" style=\"margin:0;\">\n <div class=\"insight-icon\">\ud83d\udcc9<\/div>\n <div class=\"insight-text\">\n <strong>Costul per pacient poten\u021bial a sc\u0103zut cu 60%.<\/strong> La \u00eenceput (2024) pl\u0103team ~89 RON pe Facebook pentru un formular completat. Acum media este ~36 RON, cu cel mai bun rezultat de 19 RON (Zilele Pedodon\u021biei).\n <\/div>\n <\/div>\n <div class=\"insight\" style=\"margin:0;\">\n <div class=\"insight-icon\">\ud83d\udd0d<\/div>\n <div class=\"insight-text\">\n <strong>Google este cea mai puternic\u0103 surs\u0103.<\/strong> C\u00e2nd cineva caut\u0103 activ pe Google un tratament stomatologic \u00een Oradea, clinica apare printre primele rezultate. Aceast\u0103 surs\u0103 a adus peste 1.500 de pacien\u021bi poten\u021biali.\n <\/div>\n <\/div>\n <\/div>\n <div style=\"display:grid; grid-template-columns:1fr 1fr 1fr; gap:16px;\">\n <div class=\"insight\" style=\"margin:0;\">\n <div class=\"insight-icon\">\u2b50<\/div>\n <div class=\"insight-text\">\n <strong>Brandul \u201eDental Art\" cre\u0219te.<\/strong> 157 de persoane au c\u0103utat direct \u201eDental Art\" pe Google \u2014 semn clar c\u0103 tot mai mul\u021bi oameni cunosc clinica.\n <\/div>\n <\/div>\n <div class=\"insight\" style=\"margin:0;\">\n <div class=\"insight-icon\">\ud83c\udfaf<\/div>\n <div class=\"insight-text\">\n <strong>Evenimentele tematice dau cele mai bune rezultate.<\/strong> Scanning Day (79 pacien\u021bi la 19 RON) \u0219i Zilele Pedodon\u021biei (42 pacien\u021bi la 19 RON) \u2014 cele mai mici costuri din toate campaniile. Total 121 pacien\u021bi poten\u021biali din doar 2 evenimente.\n <\/div>\n <\/div>\n <div class=\"insight\" style=\"margin:0;\">\n <div class=\"insight-icon\">\ud83d\udcc8<\/div>\n <div class=\"insight-text\">\n <strong>Comunitatea online a crescut cu +542%.<\/strong> 78.092 de interac\u021biuni \u2014 clinica e mult mai vizibil\u0103. Reels-urile aduc 85% din urm\u0103ritorii noi.\n <\/div>\n <\/div>\n <\/div>\n\n\n\n\n<\/div>\n\n<div class=\"footer\">\n Raport preg\u0103tit de BOLD Marketing Agency \u00b7 Aprilie 2026<br>\n Date din Meta Ads Manager & Google Ads \u00b7 Septembrie 2024 \u2014 Aprilie 2026\n<\/div>\n\n<script>\nChart.defaults.font.family = \"'DM Sans', sans-serif\";\nChart.defaults.font.size = 12;\nChart.defaults.color = '#486581';\n\nconst months = ['Sep 24','Oct 24','Nov 24','Dec 24','Ian 25','Feb 25','Mar 25','Apr 25','Mai 25','Iun 25','Iul 25','Aug 25','Sep 25','Oct 25','Nov 25','Dec 25','Ian 26','Feb 26','Mar 26'];\nconst spendData = [196,719,1429,1576,289,895,1572,1827,1646,1572,3219,3613,1022,1865,2448,2104,1795,1222,1603];\nconst leadsData = [0,9,13,18,4,6,9,64,35,6,21,18,2,24,52,55,37,44,43];\nconst formLeads = [0,9,13,18,4,0,0,0,0,0,0,0,0,24,52,55,36,44,43];\nconst siteConv = [0,0,0,0,0,6,9,64,35,6,21,18,2,0,0,0,1,0,0];\nconst cplData = leadsData.map((l, i) => l > 0 ? Math.round(spendData[i]\/l) : null);\n\nconst ctx = document.getElementById('trendChart').getContext('2d');\n\nconst chartConfig = {\n type: 'bar',\n data: {\n labels: months,\n datasets: [{\n label: 'Buget lunar (RON)',\n data: spendData,\n backgroundColor: spendData.map((_, i) => i >= 13 ? '#4BAE4F' : 'rgba(75,174,79,0.3)'),\n borderRadius: 6,\n borderSkipped: false,\n barPercentage: 0.7,\n }]\n },\n options: {\n responsive: true,\n maintainAspectRatio: false,\n plugins: {\n legend: { display: false },\n tooltip: {\n backgroundColor: '#2E2E2E', padding: 12, cornerRadius: 10,\n titleFont: { weight: '700' },\n }\n },\n scales: {\n y: {\n beginAtZero: true,\n stacked: false,\n grid: { color: 'rgba(0,0,0,0.04)' },\n border: { display: false },\n ticks: { callback: v => v.toLocaleString('ro-RO') + ' RON' }\n },\n x: { grid: { display: false }, border: { display: false }, stacked: false }\n }\n }\n};\n\nconst trendChart = new Chart(ctx, chartConfig);\n\nfunction switchChart(type) {\n document.querySelectorAll('.tab-btn').forEach(b => b.classList.remove('active'));\n event.target.classList.add('active');\n \n if (type === 'spend') {\n trendChart.data.datasets = [{\n label: 'Buget lunar (RON)',\n data: spendData,\n backgroundColor: spendData.map((_, i) => i >= 13 ? '#4BAE4F' : 'rgba(75,174,79,0.3)'),\n borderRadius: 6, borderSkipped: false, barPercentage: 0.7,\n }];\n trendChart.options.scales.y.stacked = false;\n trendChart.options.scales.x.stacked = false;\n trendChart.options.scales.y.ticks.callback = v => v.toLocaleString('ro-RO') + ' RON';\n trendChart.options.plugins.legend.display = false;\n } else if (type === 'leads') {\n trendChart.data.datasets = [{\n label: 'Formulare Facebook',\n data: formLeads,\n backgroundColor: '#FFB74D',\n borderRadius: 6, borderSkipped: false, barPercentage: 0.7,\n stack: 'stack1',\n },{\n label: 'Conversii pe site',\n data: siteConv,\n backgroundColor: '#0081FB',\n borderRadius: 6, borderSkipped: false, barPercentage: 0.7,\n stack: 'stack1',\n }];\n trendChart.options.scales.y.stacked = true;\n trendChart.options.scales.x.stacked = true;\n trendChart.options.scales.y.ticks.callback = v => v + ' persoane';\n trendChart.options.plugins.legend.display = true;\n } else {\n trendChart.data.datasets = [{\n label: 'Cost per persoan\u0103 (RON)',\n data: cplData,\n backgroundColor: cplData.map(v => v !== null ? (v < 50 ? '#4BAE4F' : v < 100 ? '#FFB74D' : '#E57373') : 'transparent'),\n borderRadius: 6, borderSkipped: false, barPercentage: 0.7,\n }];\n trendChart.options.scales.y.stacked = false;\n trendChart.options.scales.x.stacked = false;\n trendChart.options.scales.y.ticks.callback = v => v + ' RON';\n trendChart.options.plugins.legend.display = false;\n }\n trendChart.update();\n}\n\n\/\/ Ad Group Chart\nnew Chart(document.getElementById('adGroupChart'), {\n type: 'bar',\n data: {\n labels: ['Cabinet stomatologic', 'Radiologie', 'Dentist copii', 'Implant dentar', 'Ortodon\u021bie', 'Protetic\u0103', 'Branded \"Dental Art\"', 'Plomb\u0103', 'Parodontolog'],\n datasets: [{\n label: 'Pacien\u021bi poten\u021biali',\n data: [404, 148, 124, 101, 59, 57, 157, 24, 8],\n backgroundColor: ['#4BAE4F','#4BAE4F','#4BAE4F','#4BAE4F','#4BAE4F','#4BAE4F','#FFB74D','#99CC33','#99CC33'],\n borderRadius: 6,\n barPercentage: 0.65,\n }]\n },\n options: {\n indexAxis: 'y',\n responsive: true,\n maintainAspectRatio: false,\n plugins: {\n legend: { display: false },\n tooltip: {\n backgroundColor: '#2E2E2E', padding: 12, cornerRadius: 10,\n callbacks: { label: ctx => ctx.parsed.x + ' pacien\u021bi poten\u021biali' }\n }\n },\n scales: {\n x: { grid: { color: 'rgba(0,0,0,0.04)' }, border: { display: false }, ticks: { callback: v => v } },\n y: { grid: { display: false }, border: { display: false } }\n }\n }\n});\n\n\/\/ Meta Campaign Chart\nnew Chart(document.getElementById('metaCampaignChart'), {\n type: 'doughnut',\n data: {\n labels: ['Campanie general\u0103 (site)','Reclame video','Formulare generale (2025)','Formulare generale (2024)','Diaspora','Formulare (2026)','Pedodon\u021bie','Altele'],\n datasets: [{\n data: [7683, 6691, 4235, 3728, 3473, 1704, 791, 635],\n backgroundColor: ['#FFB74D','#486581','#4BAE4F','#99CC33','#E57373','#0081FB','#7C4DFF','#B0BEC5'],\n borderWidth: 0, borderRadius: 4,\n }]\n },\n options: {\n responsive: true,\n maintainAspectRatio: false,\n cutout: '60%',\n plugins: {\n legend: { position: 'bottom', labels: { boxWidth: 10, padding: 8, font: { size: 11 } } },\n tooltip: {\n backgroundColor: '#2E2E2E', padding: 12, cornerRadius: 10,\n callbacks: { label: ctx => ctx.label + ': ' + ctx.parsed.toLocaleString('ro-RO') + ' RON' }\n }\n }\n }\n});\n<\/script>\n<script>\n\/\/ \u2500\u2500 Sortable tables \u2500\u2500\nfunction parseNum(str) {\n if (!str) return -Infinity;\n const s = str.toString().replace(\/<[^>]*>\/g, '').trim();\n \/\/ Extract number: handle \"167\", \"4.235\", \"25 RON\", \"19 RON \u2b50\", \"130 RON\", \"< 10%\", \"\u2014\"\n if (s === '\u2014' || s === '-' || s === '') return -Infinity;\n const cleaned = s.replace(\/[^\\d.,%-]\/g, '').replace(\/\\.\/g, '').replace(',', '.');\n const num = parseFloat(cleaned);\n return isNaN(num) ? -Infinity : num;\n}\n\nfunction makeSortable(table) {\n const headers = table.querySelectorAll('thead th');\n headers.forEach((th, colIdx) => {\n th.addEventListener('click', () => {\n const tbody = table.querySelector('tbody');\n const rows = Array.from(tbody.querySelectorAll('tr'));\n const isAsc = th.classList.contains('sort-asc');\n \n \/\/ Reset all headers\n headers.forEach(h => h.classList.remove('sort-asc', 'sort-desc'));\n \n \/\/ Determine sort direction\n const dir = isAsc ? 'desc' : 'asc';\n th.classList.add('sort-' + dir);\n \n rows.sort((a, b) => {\n const cellA = a.cells[colIdx];\n const cellB = b.cells[colIdx];\n if (!cellA || !cellB) return 0;\n \n const textA = cellA.textContent.trim();\n const textB = cellB.textContent.trim();\n const numA = parseNum(textA);\n const numB = parseNum(textB);\n \n \/\/ If both are numbers, sort numerically\n if (numA > -Infinity && numB > -Infinity) {\n return dir === 'asc' ? numA - numB : numB - numA;\n }\n \/\/ Otherwise sort alphabetically\n return dir === 'asc' ? textA.localeCompare(textB, 'ro') : textB.localeCompare(textA, 'ro');\n });\n \n rows.forEach(row => tbody.appendChild(row));\n });\n });\n}\n\n\/\/ Initialize sorting on all data tables\ndocument.querySelectorAll('.data-table').forEach(makeSortable);\n\n\/\/ Re-init auction table (rendered before makeSortable was available)\nconst auctionTbl = document.querySelector('#auctionTable .data-table');\nif (auctionTbl) makeSortable(auctionTbl);\n<\/script>\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Dental Art \u2014 Raport Rezultate Publicitate Raport Rezultate Publicitate Online Preg\u0103tit de BOLD Marketing Agency Septembrie 2024 \u2014 Aprilie 2026 Prezentare general\u0103 […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_joinchat":[],"footnotes":""},"folder":[],"class_list":["post-5140","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dental-art.ro\/it\/wp-json\/wp\/v2\/pages\/5140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dental-art.ro\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dental-art.ro\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dental-art.ro\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dental-art.ro\/it\/wp-json\/wp\/v2\/comments?post=5140"}],"version-history":[{"count":0,"href":"https:\/\/dental-art.ro\/it\/wp-json\/wp\/v2\/pages\/5140\/revisions"}],"wp:attachment":[{"href":"https:\/\/dental-art.ro\/it\/wp-json\/wp\/v2\/media?parent=5140"}],"wp:term":[{"taxonomy":"folder","embeddable":true,"href":"https:\/\/dental-art.ro\/it\/wp-json\/wp\/v2\/folder?post=5140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}